November 2012 AdSense Earnings and Observations

[HuskyPup]

The month of Thanksgiving and my usual downward slide to Xmas!

[HuskyPup]

Stats stuck anyone? Mine haven't moved for 3-4 hours!

[JCKline]

Stuck here too.

[Lame_Wolf]

Okay here.

[ember]

Stuck.

[Lame_Wolf]

Still okay here :)

[jpch]

Really nice RPM's last few days. Hope it continues through Christmas.

[Bddmed]

Haven't been here for a long time. I see nothing has changed in the meanwhile. Still Husky starting this thread and still stats stuck :).

[HuskyPup]

Hi Bddmed - how's it hanging? :-)

It's been quite awhile since the stats were stuck, anyway they caught up at the end of the day and my pre-Thanksgiving Day earnings were 0.01p off my daily average .!.!.!

Any bets on today's numbers?

[HuskyPup]

Ouch UK, ouch ... Thursday would have been almost average for me except for the UK delivering a 30% EPC value, the lowest of the year.

US earnings and EPC were almost average therefore cannot whinge but the UK, WTHH?

[Play_Bach]

Dead.

[Mentat]

Very nice numbers for a "black Friday" :D
We will se how it will end...

[ember]

Pretty good day.

[jbayabas]

Way above average here for holiday. Looks like advertisers are on a spending spree.

[Mentat]

Record day for this year! :D

[jbayabas]

Very high earnings this Sunday. Simply amazing. Thx Goog!

[netmeg]

Good weekend. I dunno who's paying for ten dollar clicks, but keep em coming.

[JCKline]

Things here have gotten MUCH worse since Thanksgiving. WTF!

[HuskyPup]

Page views back to normal, EPC fine, CTR back to normal i.e.down !

[jmccormac]

Yesterday seemed rather normal for high traffic but it seems to have disappeared today.

Regards...jmcc

[azlinda]

CTR yesterday was half of normal.

[eeek]

CTR just about vanished today. I cannot believe it is really this low.

[Play_Bach]

@eeek
I don't know when it was exactly, but at least over a year ago, that I began noticing a shift in when my AdSense stats would update. Others here noticed it as well, updates kept getting pushed back further and further.

Nowadays, it's not unusual for me to see my click count (if there is any!) begin to move around 11:00pm - the last hour of the day. Why the lag? Who knows, but it's been this way for awhile now.

The idea that AdSense reports daily earnings daily I think may no longer hold true. From what I've seen in my own stats, it makes much more sense that AdSense is taking more than one day to calculate earnings, perhaps several.

[Lame_Wolf]

Others here noticed it as well, updates kept getting pushed back further and further.

Sometimes it won't update for me for a few hours. Other times it will update every ten minutes, and that will happen for about 1.5 - 2 hours.

[HuskyPup]

Tuesday was easily my best day of the month with a 150.4% earnings v November average with page views at 130.2%

Interestingly US CTR was way down at 55.8% however EPC was way up at 200% ... I've never seen that before.

[netmeg]

I'm sure that it takes longer to verify some clicks than others. I suspect it's kind of a rolling thing, where some clicks that don't fit a profile are "set aside" for a few hours or days so they can be looked into further.

I have no evidence of that other than my own stats, and it's probably how I would do it if I were in charge.

[Play_Bach]

> clicks that don't fit a profile are "set aside" for a few hours or days so they can be looked into further.

I wonder how that's done. Do you think there are human reviews involved? With some two million AdSense publishers, it seems that would be unlikely, but maybe not.

[HuskyPup]

With some two million AdSense publishers

Really, is that the "official" figure?

I wonder how many make the monthly minimum?

[jpch]

Do you think there are human reviews involved?

Yes, especially if your site is generating a large amount of traffic.

[Play_Bach]

> Really, is that the "official" figure?



Yup. They're even using it on the login page now.

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[Play_Bach]

The "good" news (I guess...), is that these days I check my AdSense earnings a whole lot less than I did in the past. Took awhile for the impulse to wear off, but after countless days where nothing is moving, eventually even dimwits like me get the hint.