Anybody else seeing a big change yesterday ?

[swa66]

Wow, I'm seeing a sudden shift: CTR down by about 15%, but CPC up by more than 100% (more than double!). End result: CPM back in the range from when I started with Adsense many years ago.

If this holds, I'll be a happy camper.

I didn't do/change anything.
So, it's either Google or the advertisers that changed things I guess.

So my question: are others seeing big shifts too ? Either way, I guess what one wins might well be what another lost ...

Normally this is off-season for the niche I'm in, so I kinda doubt on-topic advertisers would start any new big campaign right now.

[Bewenched]

The only thing I've noticed with regards to ads is that I'm seeing fewer of them on Google directly. Like zero products from their shopping feeds. Very strange.

[martinibuster]

Any change in keyword/traffic trends?

[swa66]

No change in keywords that I can see. The vast majority of my traffic is organic search.

Traffic was average to maybe even a tiny bit less than usual.

My guess is it's the ads and their targeting that changed somehow, but with them targeting me it's pretty hard to see what others get.

And now the bad part: it's over :-( , back to "normal", maybe it was just a one day test from Google ? I guess I'll never know.

[ember]

I saw a doubling in CTR about a month ago and still don't know what caused it. I am guessing better, bigger ads, but who knows? I hope it lasts, but I am not counting on it.

[Clarence]

so may variables you would go insane trying to figure them all all.

One of my off season niches jumped from a few bucks a day, to a few hundred a day, finally chased it down, and found out it was mentioned on a Large Television show. Lasted for a few days then went back to normal.

On another site seem Ad click go from .50 to $5.00. Found out a advertiser wanted to dominate the market, and build a huge re market list because of an upcoming release of a product. So it was worth it to them to spend $5.00 to get leads, and be able to beat competition instead of $.50 per click for a potential sale.

Stop looking at Google All the time.

[swa66]

One of my off season niches jumped from a few bucks a day, to a few hundred a day, finally chased it down, and found out it was mentioned on a Large Television show. Lasted for a few days then went back to normal.

I know that effect quite well, it gives spikes in traffic (which isn't what I had in this case at all - traffic was actually a tiny bit slower than the surrounding days - let's call it the same even for simplicity sake).

On another site seem Ad click go from .50 to $5.00. Found out a advertiser wanted to dominate the market, and build a huge re market list because of an upcoming release of a product. So it was worth it to them to spend $5.00 to get leads, and be able to beat competition instead of $.50 per click for a potential sale.

That kind of thing might be it - except that with such a bid I should see the ad too or not ? I've tried to see it - not found anything "new" to me - but as we never know who or what they target ...

Stop looking at Google All the time.

Turst me, I'm not. I usually look just a few times a month at the stats.. But a 100% raise in CPC was too sweet not to at least try to dig deeper.