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Moving ads up doesn't always help.

     
4:55 pm on Sep 21, 2012 (gmt 0)

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In response the the never ending "make ads more visible" guidance from the AdSense team I tried it on about 100 pages.

I replaced a 300x250 ad below the main content with a 160x600 to the left of the main content.

So now the ad and the main content start at the same distance down the page from the top, and the ad block and the content end at about the same point on the page also in most cases.

The result has been about a 50% drop in earnings from those pages.

I'm going to reload the old style pages again.
9:35 pm on Sept 21, 2012 (gmt 0)

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Ads at the bottom of a long page of content are some of my best performing ads.
10:42 pm on Sept 21, 2012 (gmt 0)

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In response the the never ending "make ads more visible" guidance from the AdSense team

Your results Ken once again prove why it is better to ignore guidance from the AdSense team.
12:36 am on Sept 22, 2012 (gmt 0)

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Your results Ken once again prove why it is better to ignore guidance from the AdSense team.


I've listened to the Adsense team and have increased my income by 1/3 at least.
2:35 am on Sept 22, 2012 (gmt 0)

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Was it general email or sent by a rep telling which ad to put where on which page. I got an email earlier this year, and followed his advice(actually after second email). Now when I look at the ad performance of this year, the RPM has climbed up. In my case the rep advised to pull the top leaderboard down (so say on 1280x800 it's right at the bottom of the screen).
3:18 am on Sept 22, 2012 (gmt 0)

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Yeah, I've gotten good advice from the AdSense team to from time to time. This time wasn't one of the general messages, but not one of the screen shot messages either. I pretty much ignore the real general messages.

I actually thought the change might work on those pages, but now I'm glad I tested it on a limited number of pages. That layout does work pretty well on another section of the site, but it's been in place on that section for years.

The difference in the pages is the specific type of content. But both are info type destination pages.

The pages where this layout works for me almost always have other outbound links for further info.

The pages where it didn't work for me are "last stop" destination pages without any other outbound links.

By "outbound links" I mean links that take the reader away from my site, not in site navigation links.
1:10 pm on Sept 22, 2012 (gmt 0)

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My high earning site only uses big box 300x250 format. I find this format to be quite effective in mobile sites as well.
 

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