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I made more in August 2003 than I did in August 2012!
[edited by: martinibuster at 2:57 am (utc) on Sep 13, 2012]
would have had to make a purchase or made a substantial "interaction" such as filling in a form etc with the previous site(s)for them to be "re-marketing ads"
re-marketing ads are instigated by advertisers and not by google? Still it seems they affect the individual publisher sites adversely.
netmeg's case is an exception ( as are others ) as there are not ads available due to G adwords TOS, for certain site KW subjects..so related or general IBAs will do well there, and on sites in a similar situation vis a vis KWs..
They will be a very beneficial click to an advertiser. That's the only sense I can make of it.
if I can get somebody to buy pizza in my shoe store, they must really want pizza
The point is you can watch 1000 trout pass that hook and none bite it.
[edited by: buckworks at 9:03 pm (utc) on Sep 4, 2012]
The subject matter, lack or ads, or AdSense TOS is NOT why IBA and non-topic-related ads work for me.
There most certainly ARE ads in my niches, mostly for professional grade products (the consumer ones are against TOS) and I block them, because the people they're targeted to aren't usually the regular visitors to my sites.
The reason these types of ads work for me is that I not only know my subject matter, but I know who and where and what my audience is.
hoping it catches their eyeballs while they're browsing the weband
a needle in a haystack..after all it isn't the their, Google's, ( and advertisers ) dime paying the hosting..only a very small call to their ( Google's ) ad servers..
IBA ads don't show on Search because they're not as targeted as search...
What changed? It begs the question: Why is it good to show those on advertiser sites but not so good to show them on Google?
[edited by: Leosghost at 11:26 pm (utc) on Sep 4, 2012]
Why is it good to show those on advertiser sites but not so good to show them on Google?
Londrum: i've done better every year as well (doubled it every year), but only because i've managed to increase my traffic. if i look at my CTR and eCPM they are all massively down. so you have to constantly pull in more and more visitors to get anywhere.
Lame_Wolf: People, esp in the UK, do not have the money to spend like they did back then.True, and Europe in general are not doing so well, I agree. The problem is the general marketing and advertising ecosystem is showing more investment and earnings, but not us.
MrSavage: I'm doing worse in 2012 than in 2011. Let's say that much? Instead of moving upward year after year, I'm moving back significantly.
you can never really understand AdSense unless and until you get a handle on how AdWords works
Believe me, the quote above could just change your fortunes if you are willing to invest the time and effort