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Clicks dropping drastically after changing adsense account

Other accound, 50% less clicks!

12:58 pm on Aug 31, 2012 (gmt 0)

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joined:Aug 31, 2012
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I had a problem with my previous Google AdSense account, consequently I had to create another one.

But when create this new one, setting up the same AD units and publishing it on the same website pages, I noticed the page CTR dropping to half the previous values. Consequently the earnings are much slower than before.

Details: The previous account was in US$ registered with an Brazilian address, and the new one is in GB with an adress and bank in England, where I live at the moment.
The content of the site is in Portuguese. The ADs are showing fine, apparently, according to friends back home.

Before (one average month):
Page views 77,793
clicks 111
CTR 0.14%
CPC $0.22
RPM $0.32
Estimated earnings $24.82

Now (last month):
Page vews 75,408
clicks 53
CTR 0.07%
CPC UK0.12
RPM UK0.08
Estimated earnings UK6.17

Does anyone have possible explanations?
1:24 pm on Aug 31, 2012 (gmt 0)

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I had a problem with my previous Google AdSense account

Alarm bells already ringing.

4:55 pm on Aug 31, 2012 (gmt 0)

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For how long did you have the first account?
It may be that Google has the "account age" in they algorithm to the quality (and price) of the adds they serve on the sites.
Check historically how much was your CPC in the beginning of the first account, and see if it grew with time.
4:46 am on Sept 1, 2012 (gmt 0)

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votes: 41

I'm not sure that you should be posting those figures online? Against Adsense TOS?

New account? Sounds dodgy to me especially if you using it for the same websites as the previous account.
11:16 am on Sept 1, 2012 (gmt 0)

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If there is an age related algorithm, it can be the case because my previous account was set up in July 2006. But checking the historical graphs on performance reports, I couldn't see any tendency.

IanPC, sorry if I didn't explain it on my first message. The problems I had with the account were that I was using Santander Brazil but it charges a quite high fee for international transfers. And also I have to go in person to my branch in order to approve the charge and confirm the deposit. And since I'm living in the UK and also that ADSense doesn't allow updating the country, I had to create another one.
6:02 pm on Sept 5, 2012 (gmt 0)

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In effect you've got a new site as far as adwords goes. No track record, no history of conversions, no advertisers specifically targeting your placements. I would expect it to take some time for Google to determine which ads work best on your site, etc. Also keep in mind that advertisers come and go.
2:29 am on Sept 8, 2012 (gmt 0)

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you have a nice cpc, i need 300 clicks for 10€ :)
just work a little on that ctr, it's quite low