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Google AdSense performance over time

     
9:54 pm on Jul 14, 2012 (gmt 0)

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Taken this from another thread [webmasterworld.com] to avoid hijacking that discussion...

>> I know everyone is doing excellent with their Adsense incomes lately so this may be a niche discussion.

> Not me. Worst AdSense year so far.

Ditto. Seriously, the average for the last 12 months is about 25% of the same period five years ago. Slowly declining.

Actually, this month I had a couple of days that TF display ads paid more than AdSense - when AdSense used to pay ten times more on the same day.

Blame this on the large number of publishers. Or the different demographics now (our traffic moved from predominantly US to predominantly NZ, where we're based). Or just plainly advertisers paying less.

We have more pageviews than ever. Our CTR is no different now than before.

I'm still not convinced that Google algorithms correctly select the best paid ad between text links and banners. I am not sure advertisers and their agencies understand they are not guaranteed presence in my inventory - based on the CTR I see versus the number of ads from some large advertisers, they would be doing a lot better (at a cheaper cost) if advertising directly with us rather than via Adwords.

I tried changing ad positioning. I tried changing number of ad units available to AdSense. I had 1-on-1 chats with Google optimisation folks and tried their suggestions. Nothing actually change the numbers.

So what are your impressions? Are you making more or less than five years ago? And what changes have you made to try and increase this?
3:45 am on July 15, 2012 (gmt 0)

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Lots more.
8:56 am on July 15, 2012 (gmt 0)

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Ditto. Seriously, the average for the last 12 months is about 25% of the same period five years ago. Slowly declining.

With respect. You're doing uproariously well.
12:51 pm on July 15, 2012 (gmt 0)

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Are you making more or less than five years ago?


I am making much more for the amount of work I put into the sites now. Five (ten?) years ago the same amount would not have resulted in half of what it is today. So yes, much more in relative terms.

And what changes have you made to try and increase this?


Ironically, all the changes I've made weren't even meant to increase ad revenue. In fact, some of the biggest changes I've made were to increase user-experience (something which tends to appear counter-intuitive to the idea of ad revenue.) But AdSense, thankfully so far, has been playing along rather (more) handsomely!
12:55 am on July 16, 2012 (gmt 0)

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Are you making more or less than five years ago?

I have more traffic than ever but less income per day-month.

Years before, my efforts on the websites had only good impact on the traffic and served purely to mantain the earnings, not to increase them (you know, mitigate the downfall). But 2012, good impact only on traffic, earnings are not above or on the line as before.
2:14 am on July 16, 2012 (gmt 0)

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More.
2:30 am on July 16, 2012 (gmt 0)

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Thank you for your feedback folks... Keep it coming :)
8:19 am on July 16, 2012 (gmt 0)

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For all my work and effort I'm really struggling to get more traffic to my site, and probably have a little less than I did this time last year. Some of my sites were waddled over with little penguin feet that obliterated them into obscurity.
With all that said, I am doing, far, far better than I was five years ago.
My server is in the US, and my largest market is over there - I've not targeted the US, and would prefer not to make any of my sites country specific. I can well appreciate some sites do local or country-wide trade, and need to make their sites more geo-specific, but I guess this is the effect when it comes to Adsense and earnings.
3:08 pm on July 16, 2012 (gmt 0)

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MOAR!
5:56 pm on July 17, 2012 (gmt 0)

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I have never hit what I had in 2004-5-6.... got bored with it.. it is not my primary income. Started to get back into it mid 11 and I'm a happy camper.
10:51 pm on July 17, 2012 (gmt 0)

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I would love to see the UPS truck at my doorstep delerving my check. But that was 2003 and 2004. We have still not recovered from our 80% Google haircut. Doubt if we ever will. Time is a changing.
3:42 am on July 18, 2012 (gmt 0)

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Market is changing.. more avenues for advertisers to spend their money on.
9:18 pm on July 18, 2012 (gmt 0)

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Did a quick check - have the same 5 sites I had then but some were quite young at the time.

Income is up nearly 10 times.
Ad request up nearly 10 times.
CTR about 25% of what it was then.
CPC about 30% of what it was then.
RPM roughly the same as then.

just been working at improving the sites with 2 of them coming up trumps.
4:15 am on July 19, 2012 (gmt 0)

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More thanks to an increase traffic, not thanks to performance of adsense.
8:00 am on July 19, 2012 (gmt 0)

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Different site on same topic so there are other factors but less with much lower CTR.