Sensitive Categories question

Will unblocking them shake things up or make things worse?

[JCKline]

I have always blocked all "sensitive categories" in AdSense (why Ringtones and Downloadables are "sensitive" is beyond me). Recently G added the "Gambling & Betting" category which I allowed (although no impressions yet) thinking eCPM would climb. I then re-visited each one and found 2 that would fit (slightly) my sites subject matter. Do you think, or have any experience with allowing them as far as eCPM is concerned?

[netmeg]

I don't know that that's eCPM would be a concern for me, more as to whether or not the ads would be appropriate on all my properties. If they were, I would certainly give it a try.

[JCKline]

@netmeg, I decided to allow the two categories that may work with my site. Now I wait and see. Thanks.