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I Have Earnings . But No Clicks?

6:25 pm on Jun 30, 2012 (gmt 0)

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Sites that should have clicked ads are not being clicked any more. But, the earnings keep going up by 0.01 at the rate I would normally expect clicks to.

e.g. for a site where I would expect a 0.5% CTR, the visitors show 3612, the clicks show 0 (where we would expect 18) but the earnings are 0.18

Anyone seen this before?
7:00 pm on June 30, 2012 (gmt 0)

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WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
votes: 143

Yep, all the time. CPM ads. Someone has targeted your site for placement ads - i.e. they're bidding per thousand pageviews, rather than per click. If you get a lot of traffic, they add up.