I have a website I developed personally in static HTML about four years ago that ranks #1 and #3 for my key search terms. The domain name is an exact match for the #1 term. This drives very significant traffic to the site.
I am now in the process of redesigning the website, and extending it so there is substantially more content sitting behind it, thereby hopefully henerating more page views and down the track more traffic. The new site is being developed in Wordpress.
Obviously trying to do all the right things with redirects, duplicating page names etc.
While the new site will be infinitely better than the current one, I am worried I may lose earnings by making the switch. It's a much prettier looking site, however I have tried to retain ad placement positions similar to the old site.
My question is this, when the new site goes live, how long would you give it to test its earnings versus the current site? So if earnings are substantially less with the new site, when would you roll back?
Would appreciate your feedback.