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Could Bad Link Building Strategies Impact AdSense Earnings?

Does Smart Pricing Have a Panda or Penguin of it's Own?

     
10:51 pm on May 23, 2012 (gmt 0)

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People tend to forget that AdSense, just like Google Analytics, knows where visitors were referred from and what keywords got them to that site. Basically, if you have visitors being referred from off topic content pages, AdSense knows this and probably devalues those referrals heavily. This could work heavily against your AdSense earnings if you're just link building from any old junk domains attempting to raise PR, and could also negatively impact your SEO efforts in the process.

Just think about the content and quality of where you establish links as it's kind of obvious to me that the location of those links establishes intent. Just like Panda and Penguin use that information to push your sites further down in the SERPs, there's most likely an AdSense Smart Pricing counterpart that uses similar information to reduce your payouts even further.

I think this is kind of evident based on all of the threads where people keep claiming they have tons of back links and lots of traffic yet their earnings are getting lower and lower. There are obviously a bunch of other reasons that the payouts decrease when traffic increases, standard supply and demand stuff, but it shouldn't cause an overall earnings decrease, just spreading it out a little thinner. Actual earnings decreases would indicate to me something has caused the site to be devalued so it's either the content or the back links. If the content hasn't changed as many claim, and Google hasn't changed how they valuate your content, that just leaves the back links.

In other words, bad back links could spell AdSense bankruptcy!

I actually think whatever changed was implemented in AdSense about 2 years ago.

Talk among yourselves.

Comments?
11:56 pm on May 23, 2012 (gmt 0)

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The quality metrics for links have to do with delivering a quality search experience. By the time someone clicks through a SERP link their backlinks can be assumed to have been vetted. So there's no need to take that into account on the AdSense side since the site being visited would have already have passed the Penguin/Panda gauntlet and deemed ok.
12:49 am on May 24, 2012 (gmt 0)

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You could have great content and good back links (or none at all) but if you don't have clickers it really won't matter as far as your AdSense earnings go. An average site with visitors that like to click on ads will outperform an amazing site with few clickers. Just my two cents worth.
3:21 am on May 24, 2012 (gmt 0)

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Well it all goes to traffic quality, doesn't it?
10:51 am on May 24, 2012 (gmt 0)

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I have always believed AdSense is dependent on traffic/action quality, so if that also equates to referral quality, the resulting fluctuation in revenue performance makes more sense.

A "bad" backlink could mean a lot of things though (irrelevance, spam, etc.), but a "bad" referral could be something else (accidental, incentivised, viral flood etc). Besides, one only has so much power over where and how the traffic comes, in this increasingly multi-dimensional web of apps, pages, mobile etc.

However, I also believe Adsense is getting better at determining the ultimate click action (purchase, interactivity with the landing page, etc) and the intent of a clicked ad, so at the end of the day, I think it matters to AdSense what the clicker did after clicking the ad as well, not just how s/he got to the ad.
6:09 pm on May 24, 2012 (gmt 0)

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I also believe Adsense is getting better at determining the ultimate click action (purchase, interactivity with the landing page, etc)

I agree. It seems that AdSense is becoming more a "pay-per-sale" network than a "pay-per-click" one. I'm convinced that this is why some sites are seeing such diminished earnings.
6:47 pm on May 24, 2012 (gmt 0)

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AdSense is becoming more a "pay-per-sale" network than a "pay-per-click" on


I think that's what advertisers are after - leads & sales.

Never really understood the 'dumping of traffic' in the advertisers lap.

Terms like 'good traffic' and 'bad traffic' are (now) important.

So if a publisher backlink brings bad traffic to the advertisers site....


8:21 pm on May 24, 2012 (gmt 0)

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Been thinking some more about this and I'm now wondering about the reverse scenario. If this requires a new thread I apologize in advance for bringing it up here.

So, what if an AdSense Publisher has post/pages where the content has been provided by a 3rd party (either paid to insert content or guest post) with a link or two to the site they are trying to promote. I'm not worried about my Google Search ranking (cause few of my visitors come from Google Search) but am wondering if creating post/pages as described could negatively impact AdSense? I can't see how as long as links are to legitimate sites but figured I'd ask the experts on here.
12:47 pm on May 25, 2012 (gmt 0)

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I think the original premise is a little off - the majority of 'crappy backlinks' provide no traffic at all, so they aren't referring anyone for adsense to think worthless. :)
 

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