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Decreasing earnings and Conversion Optimizer

     

Campo9

3:57 pm on May 14, 2012 (gmt 0)



I want to ask about if the lowering Adsense earnings can be possible related with the Adwords recently (april?) launched "Google Conversion Optimizer for Display network campaigns" where the advertisers set a cost per action (fill a form, send a mail, sell a product, etc) and then the CPC is calculated based on this.

My sites are receiving almost the same traffic (not hit by panda/penguin) but since a couple of months the Adsense earning decreased 40%.

CoursesWeb

4:10 pm on May 14, 2012 (gmt 0)



Hi,
If there is approximately same number of click and visits, that changing in Adwords can be the cause.

Chrispcritters

5:10 pm on May 14, 2012 (gmt 0)

5+ Year Member



Could also be smart-pricing

netmeg

5:51 pm on May 14, 2012 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I don't think there's one single thing you can point at and say "j'accuse!" but that could certainly be a factor.

Campo9

6:20 pm on May 15, 2012 (gmt 0)



CoursesWeb:
Hi,
If there is approximately same number of click and visits, that changing in Adwords can be the cause.



No, same traffic but clicks and CTR are 30/40 % down.


netmeg
I don't think there's one single thing you can point at and say "j'accuse!" but that could certainly be a factor.



Exactly, Iím trying to understand what factors explain these changes so I can fix it.
 

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