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So in a sense, is there a quality dial that says a valid click is only a valid click if it results in our advertiser getting a sale, lead, pre order or email list signup? Otherwise that advertiser is given the money back for the click because that person clicking didn't cross this boundary of what is/isn't quality traffic? Is that what Adsense means with "quality" traffic? Could quality traffic be a click where a person spends more than (inserts time here) seconds on that advertisers site?
Click fraud refers to clicks generated with malicious or fraudulent intent.
Invalid traffic includes both clicks and impressions on AdWords ads that Google suspects to not be the result of genuine user interest. This covers intentionally fraudulent traffic as well as accidental clicks and other mechanically generated traffic. Although advertisers are not charged for these clicks or impressions, this traffic may still result in valuable site visits and conversions.
On average, invalid clicks account for less than 10% of all clicks on AdWords ads.
There are many services out there that can increase traffic to your site, including pay-per-click solutions to connect advertisers and publishers, as well as search engines and directory sites. However, we’ve found that some of these services actually send artificial traffic to websites, despite their appearance. To deliver the traffic levels that their customers expect, these services often generate clicks and impressions using click bots, or by providing users incentives to visit sites or click on ads. For this reason, we strongly urge you to use caution when partnering with third-party traffic services.
I simply do not know how you are expecting me to control who comes to my website when what I do is write articles and post them.
Since a lot of us depend on regular Adsense income, and if there is increased attacks, I hope there is some leniency from the program regarding accounts being suspended or closed. Not all webmasters are expert on their traffic but obviously that's something people will need to educate themselves on. Hopefully that doesn't come after having their account closed or losing so much income (giving money back from invalid clicks or losing smart pricing ratings) that people realize after the fact. It's why I think communication with the publishers about such issues would go a long way.
Unfortunately there really isn't any communication and Google is willing to throw the publisher relationship under the bus at the first sign of trouble despite several years of money making bliss.
I specifically asked a rep that once, and was told there was too much likelihood for user error.
LOL...I hope you had a smart ass reply for the rep. Seriously, if we're intelligent enough to build and maintain websites I'm pretty sure we could follow directions to block our IP's or specific computers.