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Removing Adsense to "reboot" .is this wise?

     
7:50 pm on Mar 27, 2012 (gmt 0)

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Hi All...I'm going back to the drawing board with my 12 year old site. I've never done a "major overhaul" like I'm planning now so I want to tread softly.

Adsense has take a dive far below the beginning revenue I made when my traffic was MUCH less. The question is...if I take all the Adsense ads off my pages and publish them clean for a few days, then replace those ads with newly generated code from Adsense, will this be like a reboot. Will this help or hurt (if that's even more possible)? Hey, every once in a while the DSL modem needs to be unplugged...maybe it's the same for the Adsense ads ;)
9:02 pm on Mar 27, 2012 (gmt 0)

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I don't know that it will make much difference to your earnings, unless you are changing content, placements, style, etc.
9:46 pm on Mar 27, 2012 (gmt 0)

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I'm not sure if I would do that.

It might actually cause Google to have an issue with the history that your site has built up--and they may have to recrawl those pages, which would require them to figure out, again, what each page is about.

That may or may not be a good thing, as they would then re-target each page again with different ads. That may or may not boost your AdSense revenue.

I would be that you wouldn't need to do "reboot".
12:55 am on Mar 28, 2012 (gmt 0)

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The one difficulty I have with making changes is you can never be sure, even certain, that any subsequent variations are as a consequence of those changes.

If you did nothing, those variations would possibly still have occurred.

Evaluation of changes can often be difficult, sometimes misleading.
3:09 am on Mar 28, 2012 (gmt 0)

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Thanks so much....That's what I was concerned about. I wondered if it would glitch somehow or it they would be happy I changed out the ancient Google Sanskrit code on the pages. The tough part like you said...you don't know if what you did was the cause/effect of whatever happens in the future. Maybe it would be better to do it in portions to see if the changes make a difference.
3:32 am on Mar 28, 2012 (gmt 0)

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then replace those ads with newly generated code from Adsense

I think that could be a problem unless you carefully reuse all the old channel names, ad names, targeting info, etc.

Otherwise you could end up losing all your placement targeted ads.

.
3:42 pm on Mar 28, 2012 (gmt 0)

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Hi All...I'm going back to the drawing board with my 12 year old site. I've never done a "major overhaul" like I'm planning now so I want to tread softly.

Diff factors involved.

Just the redesign will have an impact on your earnings-performance. I get what you mean being not related to the redesign but mostly removing and reinstalling adsense. My guess is, as long as the urls are the same, removing and reinstalling will have no effect (or very little) considering no redesign on layout. So my bet is focus on the layout.
5:56 pm on Mar 28, 2012 (gmt 0)

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You may want to try by removing AdSense from specific low performing pages if you think your might be smart-priced. I've found benefit in doing so.
2:29 am on Mar 29, 2012 (gmt 0)

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I wouldn't remove it just temporarily for a short time like that. If I did it, I would probably do it for weeks or even months to really see what happens. I sometimes wonder if rankings and traffic (because more people may also link or talk about a clean site) could go up without ads for a while.

I have seen a consistent uptick whenever I take a section and change the code in some way. It might be type of ad, channel, size of ad, color, something that always isn't even visible. But pretty much all the stats improve for a few days and then tank back to where they were. I have thought about making changes every few days to see how long it sticks but haven't tested that yet.
8:15 am on Mar 29, 2012 (gmt 0)

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There was the old 'trick' from several years ago where people were changing their channel names (IIRC) and noticed a bump in income.
Would this have a similar effect?
 

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