I need some advice I how much to sell a adsense website in todays market.
I know this was talked about before and usually you would try to sell it at 3x yearly income. But since earnings are lower and overall traffic is lower from last year for obvious reasons do I use the earnings of last month and times it by 36 or take the earnings from the last 12 months and times that by three.
Im going do to a 30 day Auction and Im looking to set the reserve price and buy it now price.
I know its not a good time to sell, but I may not have a choice. And, I could start working on my smaller niches and relieve the stress of running a big site, which grew over the years, that is probably too much for me anyways.
Any help would be appreciated.