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Selling Price For Adsense Site

Selling Price For Adsense

     
1:56 pm on Mar 16, 2012 (gmt 0)

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I need some advice I how much to sell a adsense website in todays market.

I know this was talked about before and usually you would try to sell it at 3x yearly income. But since earnings are lower and overall traffic is lower from last year for obvious reasons do I use the earnings of last month and times it by 36 or take the earnings from the last 12 months and times that by three.

Im going do to a 30 day Auction and Im looking to set the reserve price and buy it now price.

I know its not a good time to sell, but I may not have a choice. And, I could start working on my smaller niches and relieve the stress of running a big site, which grew over the years, that is probably too much for me anyways.

Any help would be appreciated.
9:08 pm on Mar 16, 2012 (gmt 0)

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I would suspect in today's climate of lowering CTR and disappearing traffic not very much unless there is something "extra special" about your site.

Even in the good old days I would never have considered 3x yearly income.
3:09 am on Mar 19, 2012 (gmt 0)

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Depending on site age, probably a year's worth of income would be as low as I would want to go, and about where people would start bidding. Serious bidders anyways...

I'd really shoot for 1 and a half year's income if your site has some serious age/authority/trust behind it.

Also, the "scale" of revenue will impact this as well. Sites making 10k a month will be evaluated/bid on differently than sites making 2k a month.
3:03 am on Mar 20, 2012 (gmt 0)

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if it's a good site you can easily sell it for 28 months revenue. Anything more may be hard but if the site is really good you can even stretch it to 36 months.
8:59 am on Mar 20, 2012 (gmt 0)

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Anything more may be hard but if the site is really good you can even stretch it to 36 months.


FWIW, the "Rule of 72" indicates that's about a 48% return for the buyer.


FarmBoy
2:12 pm on Mar 20, 2012 (gmt 0)

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Thanks, im going to list it next week. I guess it will really just depend how badly someone will want it or not.

I also looked at what some of my advertisers PPC budgets are and how much they spend in my niche every month and for some my asking price should be a drop in the bucket for them and a good source of alternative traffic besides using PPC.
3:04 pm on Mar 20, 2012 (gmt 0)

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Before I listed my adsense income producing site on an auction site, I would first try using a dedicated website broker with a set price for my site. I have one in particular in mind - but since I don't know if I'm allowed to drop his name or URL here, I'll PM it to you. What I really like about the guy is that he's built up a large client base, has a dedicated outbound sales department, and he has a solid methodology for site valuation, ie. discounted cash flows, if you want some help on valuation and pricing your site.

cr1t1calh1t
4:13 pm on Mar 20, 2012 (gmt 0)

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I'm also putting up an Adsense site next week. Small but 13 years old and has made a bit of income for all those years (although not Adsense early on). I'm starting the price at 36 months worth of net income and will see if I get any takers. Might was well start high and see what happens.
6:29 pm on Mar 20, 2012 (gmt 0)

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A site (or anything else for that matter) is always worth whatever someone else would be willing to pay for it... :)
7:40 pm on Mar 20, 2012 (gmt 0)

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Two mentions of sites for sale in the same post within a day? What is going on here? Sign of the time methinks.
5:34 pm on Mar 21, 2012 (gmt 0)

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Two mentions of sites for sale in the same post within a day? What is going on here? Sign of the time methinks.


I still do very well with Adsense, but I've been on a mission to diversify income for the last 4 months. Now that I've found a handful of other ways to earn income, seems like a good time to sell a couple of Adsense sites and invest the money in something a little more secure.
7:57 pm on Mar 21, 2012 (gmt 0)

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I agree with starting high on price. You can always lower it later on.
5:56 am on Mar 22, 2012 (gmt 0)

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Is having AdSense on a website while it is on auction against Google AdSense's TOS?
7:06 am on Mar 22, 2012 (gmt 0)

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Good question.

I'd be shocked if it was...

But then again...

I'll keep my mouf shut as to what I really want to say.

Surely not...

But then again...
8:21 am on Mar 22, 2012 (gmt 0)

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As an FYI, there are companies which buy web sites. I have never tried to sell a web site, but I do get inquiries from time to time. Last one was about a month ago and they were willing to pay 5x the yearly net income based upon the previous 5 years income. To me this is low because every year the site makes more money than it did the year prior. This was for a forum site making in the low 6 figures yearly.

I declined to sell, but that's because to me if a web site is making money it's income so there's no reason to sell it. As always, YMMV
4:46 am on Apr 2, 2012 (gmt 0)

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I think Im going to wait to sell my website,until I ask the adsense team about the TOS on that issue.

I dont want to get banned like the other guy did that posted last month because he auctioned his site on flippa.
2:14 pm on Apr 2, 2012 (gmt 0)

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I would automatically take the ads off any property I was actively trying to sell. But that's just me.
2:16 am on Apr 3, 2012 (gmt 0)

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I wonder if it would just be okay to unauthorise the site in my adsense account so the people who are buying it can see where the ads are, plus it looks better with the ads on it.
4:50 am on Apr 3, 2012 (gmt 0)

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I would automatically take the ads off any property I was actively trying to sell. But that's just me.


I would too but as a seller I would first increase them in the month before listing the sale to have ad statistics to show off. Buyers want to know how much the site will earn them and they pay a premium when they see increased earnings. It's perfectly acceptable to then say "ads have mostly been removed for this sale" leaving one unit so not as to appear banned by whatever network.

As a buyer I would look for overlapping content that can possibly supplement my current site(s). The content would need to be well written, well ranked and receive search traffic to make it desirable. The more you have the more I'd pay.
2:41 pm on Apr 3, 2012 (gmt 0)

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Current stats should provide all the proof the buyer needs. But I have no idea what AdSense' policy is on the matter.