Starting September 25 - my visitors and page views doubled and be aware I was already serving a couple of million unique folks monthly (this is huge). So, thus begun my investigation I have cross checked and verified across many sources – Adsense, Google analytics, webalizer, Urchin, PHPOpens ads, blah , blah..
There is one little problem with all this new traffic – Adsense money is the same if not less, and other revenue is relatively unchanged. So, where's this traffic coming from one must ask?
Everywhere... evenly distributed at all hours and no I don't have a bunch of down loaders, robots or a single ip address/range or other activity going on (being recorded). In my investigations I have found some interesting activity going on but nothing to account for all this new found traffic. And yes, I have mitigated the interesting activity.
AsdSense CTR dropped but it looks there was a huge click dump on March 5.
Average time on site has dropped (which normally means a robot)
% New visitor is up
Bounce rate is up
Pages/Visit is down
Google referrals still dominates, however I have a significant increase in direct traffic.
It remains my perception that I may actually have a robot(s) loose that is changing thier ip address, cookies, etc..
Anyway, feedback, suggestions, insight, any ideals you have would be appreciated.