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How many page views per day is considered a big site?

     
1:05 am on Jan 27, 2012 (gmt 0)

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I'd like to set a goal. What should be my goal? How many page views per day is big enough?
1:11 am on Jan 27, 2012 (gmt 0)

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1 million i think. IMO if you have 1 million, you should be making atleast 3 digits to 4 digits per day.
2:23 am on Jan 27, 2012 (gmt 0)

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The answer is relative to the site's purpose.

Google is ranked #1 and gets about 1,470,000,000 visits a day.
Facebook is ranked #2 and gets around 952,000,000 per day.
Amazon #3 at 153,000,000 per day.
WebmasterWorld is ranked 672 with an estimated 1,863,839 per day.

Ranking as per Alexa.

Marshall
3:58 am on Jan 27, 2012 (gmt 0)

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I'm not talking that big. I mean for a single employee website. Is 100,000 page views per day big enough?
4:59 am on Jan 27, 2012 (gmt 0)

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Depends on the site. If your focus is selling top-end real estate, custom-built yachts or similar, you may get along quite nicely on one page view per day ;) It just has to be the right view.

What line of business are you in, that you can get 100,000 human visitors without creating work for more than one person? Doesn't have to be commerce. At that level you start having to answer e-mail and monitor postings and, well, general housekeeping.

WebmasterWorld may not have any "employees" as such, but I'll bet it takes a lot of uncounted person-hours to keep it going.

1,863,839? Really? Wow.
5:30 am on Jan 27, 2012 (gmt 0)

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1,863,839? Really? Wow.


Yes, according to Alexa. Maybe Brett can chime in with some numbers. Inquiry minds want to know. :)

Marshall
9:58 am on Jan 27, 2012 (gmt 0)

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You asked about number of pageviews - number of unique visitors is more relevant.

I would say reaching 1 million uniques a month could be considered fairly big for a one person operation. If this is about how much money you'll be making it really depends on what type of website you have. Some verticals will make you more than enough with much less traffic.
12:54 pm on Jan 27, 2012 (gmt 0)

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The answer is relative to the site's purpose.


Plus, of course, the best achievable CTR and EPC.

If page views alone were the answer then why do so many forum boards earn relatively so little in comparison to their traffic levels?

If one is in a niche market like myself then there is inevitably a limit as to traffic volume, sure I do have have competition but nothing like the amount of competition for the huge traffic popular subjects and it's very doubtful these days whether a one-man band could achieve this.
1:24 pm on Jan 27, 2012 (gmt 0)

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If you are in even a half-decent area then 100k page views a day should more than feed the family. If one person can feed and look after his family on a couple of websites then they are "big" - by one person standards anyway.

But don't work on page views, unless you have an insatiable desire to be called "big". Work out what you need to earn for the family and go onwards from that point.
2:17 pm on Jan 27, 2012 (gmt 0)

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How many page views per day are big enough?


I think the most correct answer is that this depends on the size of the potential audience.

For example, if the potential audience of interest size is a total of one million, I would suggest that the closer your traffic gets to one million monthly visitors the closer you get to “big enough”.
3:11 pm on Jan 27, 2012 (gmt 0)

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If you want to make money from your website then better set your goals in currency and not in page views.
3:24 pm on Jan 27, 2012 (gmt 0)

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Keep in mind that "big" measured in visits doesn't have to be "big" in number of pages. Matt Drudge's site is basically one page and received 31 million visits in the last 24 hours.


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3:32 pm on Jan 27, 2012 (gmt 0)

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Is your goal to serve pageviews, or is your goal to make a living?
5:45 am on Jan 28, 2012 (gmt 0)

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I only get about 85K pageviews a month and earn a very nice living from Adsense. Bigger is not necessarily better (or necessary).
5:06 pm on Jan 28, 2012 (gmt 0)

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I treat page views as a secondary input for various optimisation purposes not as a major signal. I would rather know the following:
* unique human (filter bots or number is near useless) visitors per period,
* returning visitors per period,
* conversion percentages and revenue for both by page and category.

Big is relative. Set a goal, meet it, set a bigger goal...
9:40 pm on Jan 29, 2012 (gmt 0)

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Matt Drudge's site is basically one page and received 31 million visits in the last 24 hours.


And certainly proves aesthetically pleasing page design isn't always important, is there a crappier looking site that gets more views than him?
 

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