Forum Moderators: martinibuster
Channels are your friends to track which ads work best for your site.
When did you see your high paying click? Sometimes Google statistics do not work very accurate and CPM as CTR vary. I had a CTR of > 100% the other day... Take a look at your figures again tomorrow and see if it really was a high paying click.
Do you set up channels for each ad that you do or for each website with different content? What is the most effective way to become "friendly" wtih channels as you suggest?
Using the channels depends on what you want to know. I use them mainly to track different types of ads, e.g. skyscrapers, large_rectangles and so on. Also I track ads placed on different locations on my site like articles or postings in forums.
There are not enough channels to track down to every single page of mine. I wish I could do that.
Take yourself a little time to experiment with different locations, formats and so on. It took me six weeks to find the best ads and the best locations. And I will keep experimenting.
The most important thing is: keep reading in this forum. Take some time to browse through all the postings here. It is worth every second.