CTR, eCPM, RPM etc.

How do you determine your numbers?

[farmboy]

Many threads here include numbers publishers self-report concerning their account activity. I wonder if we're comparing apples to apples?

For example, if you get numbers from a report that only counts channels that received clicks, your CTR is going to be overstated.

Or maybe you have more than one channel assigned to an AdSense unit. If you look at a report totaling your channel activity, again your numbers may be overstated.

If you look at a report that doesn't including earnings for AdSense units that don't have a channel assisgned to the unit, you may be understating your numbers.

Does the report you are using include both content and search or just content earnings?


FarmBoy

[HuskyPup]

Whenever I make average comparisons I only ever use all my urls such as example.com combined together never example.com/example/example/ unless something extraordinary has happened such as yetsterday when I got a $12 click.

Occasionally I will separate out one of my top three earning sites for something specific since they have enough traffic to be able to quantify their metrics whereas most of my other sites are trade widget focused attracting only a few hundred uniques a day each where earnings can vary enormously from zero to maybe $10 a day each. Overall togther they make reasonable sense but on their own, very little.

[netmeg]

I have to break things out into little bits (which is why you almost never see me reporting an actual number) because I have a lot of vastly different sites, with vastly differing performances and focuses, plus seasonal aspects as well. It barely makes sense to me; it would be gibberish to anyone else. Oh yea, and then search and mobile numbers. Too much math.