Difficult to Understand Adsense Behaviour

Help on Adsense Behaviour

[Rockzer]

Hello friends,

I have started my website in Feb 2011. But after 6 months I have added adsense on my website, but adense behaviour on my website is pretty wierd, bcoz sometime I get a very high ecpm and sometimes I get low ecpm. In a day I make 4 times of a revenue, which I make in four days. In a month, 2ice or 3ice it happens with my website, I simply cannot understand the behaviour of adsense. I don't understand why I am not going a Constant ecpm on my website.

Can you please explain, How I can understand the adsense behaviour and monetieze my website more.

Regards,
Rockzer

[HuskyPup]

No one can give you the answer, AdSense becomes more bizzare with every passing day. I posted this only last week:

My sites used to have really tight metrics with 90% of earnings, CTR etc all being in the same range, so far this month my metrics have been:

Clicks 70.5% to 158.7%
CTR 68.5% to 136.9%
EPC 67.8% to 139.3%
eCPM 60.2% to 158.3%
Earnings 61.6% to 150.3%

I've been with AdSense since 2003 and can assure you that absolutely nothing is predictable about it any more. Some publishers have seen fantastic increases, some like myself have seen dramatic falls, only one thing is for sure, Google ain't telling anyone anything meanwhile THEIR earnings ALWAYS increase.

[farmboy]

In a day I make 4 times of a revenue, which I make in four days.

It's difficult to put that in context. If you make 1 cent today and 4 times that tomorrow, that's not very significant.

If you make $1,000 today and 4 times that tomorrow, that's more significant.

Regardless, I sell products and have down days and up days. That's not exclusive to AdSense.


FarmBoy

[piatkow]

User behavior isn't consistent. Ad inventory isn't consistent. Unless you get a huge number of page views per day to average things out you will see a lot of variation day on day.

[netmeg]

There are a lot of items here about why click values vary and why stats can vary so much from day to day; if you do a search you probably can find some.

But overall, it's best to take a longer view than day to day.