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How does Panda update affect your adsense income?

Traffic, yes. Adsense?

   
4:39 am on Dec 11, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I understand Google updates (Panda or otherwise) can affect your traffic. Some associate their CTR or RPM decline with Panda updates. Does anyone have an explanation for that?
5:01 am on Dec 11, 2011 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Does anyone have an explanation for that?

In my opinion that's mostly grabbing at straws trying to explain what isn't otherwise well understood or easily explained.

The closest AdSense comes to being affected by Panda or other algo updates is that traffic increases or decreases can in some cases affect CTR or RPM (eCPM).

But that's just my opinion.
.
5:22 am on Dec 11, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



If you are now ranking on keywords you weren't before, it could affect the quality of traffic which could affect CTR.
8:24 am on Dec 11, 2011 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



A Panda penalty may rob you of your most profitable keywords and your income may drop at a greater percentage than your related traffic loss. Panda can really kill a web site.
2:08 pm on Dec 11, 2011 (gmt 0)



Was the perecentage of valid traffic sites were getting before a Panda update actually a very small proportion of really good traffic and after an update we are seeing that taken away leaving us with less qualified traffic and lots of rogue bots and ghost visitors?

For example I have just analysed the first ten days of December v 2010:

Impressions 84.12%
Clicks 47.14%
CTR 56.22%
EPC The same
eCPM 56.35%
Earnings 47.33%

Therefore does my 16% drop in page impressions equate to nearly 53% in earnings?

Nope, it doesn't work like that for me since using my second biggest site as an example:

Impressions 132.09%
Clicks 44.76%
CTR 33.95%
EPC The same
eCPM 33.53%
Earnings 44.38%

And I thought I was doing badly last year therefore something else alongside Panda must be happening otherwise why did I see a 50+% overnight drop in earnings that has remained at this new fairly consistent level ever since?

Yep, I know that was the OP's question, G has the answers and G has the increased earnings, not me!
4:44 pm on Dec 12, 2011 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



The first Panda occurred Feb 24, 2011; I have not been affected. This year my AdSense has almost doubled over 2010 year to date.

I see no relation of Panda to AdSense earning.
8:17 am on Dec 13, 2011 (gmt 0)

WebmasterWorld Senior Member jetteroheller is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I am Panda victim. Income halfed. I just try to escape with a new page layout. First days of test showed differences at Google Analytics

More pageviews per visitor
Decreased bounce rate

Hope this helps me out of the Panda filter
3:36 pm on Dec 13, 2011 (gmt 0)

5+ Year Member



Panda 1.0 crushed my metrics by around 60% but the July 23rd update (Panda 2.3) brought things back to normal plus 20%. Been cruising since then (knock on wood).

Here are the official updates according to Wikipedia:

Panda Update (Minor) 13 October,2011 (2 Weeks Gap)
Panda Update 2.5 28 September, 2011 (7 Weeks Gap)
Panda Update 2.4- 12 August, 2011 (3 Weeks Gap)
Panda Update 2.3- 23 July, 2011 (5 Weeks Gap)
Panda Update 2.2- 16 June, 2011 (5 Weeks Gap)
Panda Update 2.1- 10 May, 2011 (4 Weeks Gap)
Panda Update 2.0- 11 April, 2011 (7 Weeks Gap)
Panda Update 1.0- 24 February, 2011 (THE FIRST PANDA UPDATE)
8:22 pm on Dec 16, 2011 (gmt 0)

10+ Year Member



One of my sites experienced a 30% decrease in traffic at the time of Panda 2.1 (since then traffic has grasdually increased as different of my pages have slowly edged up to their previous positions.

The curious thing is that the drop in traffic was accompanied at exactly the same time in an increase in earnings (essentially an increased cpc). My guess is that maybe other sites showing adsense were more badly hit by Panda. So even if I'd gone down from position 3 to position 7 for a particular search term, maybe now I was the highest ranking site showing adsense - just a guess!
12:56 am on Dec 17, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This is really strange:
The April Panda wacked my visits, but my eCPM almost doubled, offsetting the traffic lost.
The October Panda wacked again, and this time eCPM declined MORE than the traffic loss. I assume I lost kwds that were paying a premium.
5:44 am on Dec 17, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Panda Update (Minor) 13 October,2011 (2 Weeks Gap)

Not so minor at all for me. From 14th I took a hit of -30% in traffic overall. I forget the gross loss from Google but direct and referring sites remained steady.

Everything else [CTR, EPC] remained more or less constant leaving a net reduction of 30% in revenue.

Google giveth, Google taketh away and you have no control over it.

[ADDED] I've seen a constant and steady erosion since about mid 2007.

Today's daily income is about one hour in 2003.
6:47 pm on Dec 18, 2011 (gmt 0)



Today's daily income is about one hour in 2003.


I know exactly where you're coming from, mine's not quite as drastic however it has gone from a very good income to not enough for beer money.
9:28 pm on Dec 18, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Panda is blamed for every downturn nowadays. In fact no one knows what is a Panda update and what is a normal update. Combine that with Google's aim with Panda to add mud to the water so that no-one (and that includes google) knows what is going on, then any talk nowadays about the effect of Panda is whistling in a gale.

Let's face it folks, you don't understand Panda, I don't understand Panda, Google don't understand Panda, so forget about it and just take each update as a normal update.

I really think think that Google are laughing at the lot of us here regarding Panda. The prime aim of Panda was to explode the myth of SEO and it has acieved that aim with ease.
5:03 am on Dec 19, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Panda is blamed for every downturn nowadays

Any other plausible explanation for a massive drop in SE traffic from Google alone since 14th October?

Everything else, direct traffic [bookmarks], referring sites, other SE's remaining more or less static.