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Email newsletters, time of day and AdSense results

Have you found "best" time of day for AdSense?

     
3:09 pm on Nov 30, 2011 (gmt 0)

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I have email newsletters associated with a number of my sites. Those sites are monetized with AdSense, among other revenue sources.

For years I have been experimenting with the time of day I send out the newsletters and which time seems to result in the most AdSense revenue on the site.

Anyone else? Have you decided on a best time of day?


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6:51 pm on Nov 30, 2011 (gmt 0)

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Not really, because I don't think all clicks are resolved immediately. I am 100% positive that some can even take a day or two to show up.
8:28 pm on Nov 30, 2011 (gmt 0)

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I would focus on the best time/day that generates the most newsletter views/clicks. Personally I have found that sending them at midnight on a Monday works best for me. Also the eCPM seems better on Tusedays.
11:17 pm on Nov 30, 2011 (gmt 0)

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JCK is on to somethin. I'd look at historical data for trends in eCPM. I know mine varies significantly day to day.
2:22 am on Dec 1, 2011 (gmt 0)

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I know Thursday is our worst day when it comes to eCPM.
4:29 am on Dec 1, 2011 (gmt 0)

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midnight on a Monday


The same here. I send out a newsletter a month. I get roughly 1 unsubscribing per 1000 users. I think, with newsletters, the more frequent you send out, the less effective they become. People just start ignoring them. Once a month for me works well, and less people unsubscribe. The boost I get from a newsletter lasts for days, and I get a chance to convert some of the visitors into more frequent visitors.

If I am not hijacking this thread, what more do you do to get the max out of the newsletters you send out?
3:45 pm on Dec 1, 2011 (gmt 0)

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I send out a newsletter a month. I get roughly 1 unsubscribing per 1000 users. I think, with newsletters, the more frequent you send out, the less effective they become.


I think that depends on the topic, content and audience. I have one newsletter that if I don't send out an issue for a couple of days, I start hearing from people. I usually send that one out every day and sometimes 2-3 different issues in a single day.

The multiple times per day approach results in the best AdSense revenue. On a day to day scale, I get 3-4 new subscribers for each unsubscription.

FarmBoy
3:48 pm on Dec 1, 2011 (gmt 0)

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If I am not hijacking this thread, what more do you do to get the max out of the newsletters you send out?


I think the best single piece of advice I could offer anyone is you have to be able to set projection aside. In other words, don't write, send out, etc. email newsletters based on thinking that others want what you want.

FWIW, I use AutoResponse Plus to manage and send my email newsletters.


FarmBoy
 

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