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Adsense - Targeting type "social" ?

What is the new "Social" targeting type?

     
4:25 am on Oct 31, 2011 (gmt 0)

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Hi,

Was using Adsense's new interface today and in the "targeting Types" report (under Performance reports) I saw the following list:

(Unmatched ad requests)

Contextual

Interest-based

Placement

Social


What is the "Social" type?
5:04 am on Oct 31, 2011 (gmt 0)

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