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As we continue to improve and launch new features, we’re always interested in hearing your ideas and feedback. Many of you have shared that you want to be able to change the title color of ads when a user moves their mouse over the title link. After a period of testing, we found that this feature resulted in higher earnings for publishers while also increasing user and advertiser value. We are pleased to announce today that we have updated all text ads with this change.
As long as they don't penalize us if the hover color ends up being the same as the normal navigation (which is the case on some of my sites)
After extensive testing, we have found that the color of the change itself can make a big difference: the wrong shade can even be detrimental to clickthrough rate (CTR).
Why in blazes did they not give us the option to choose the color ourselves?! Or at least an opt out?
Honestly, I am furious about this.