View Earnings from 3rd Party Networks

[netmeg]

With today’s new report, you’ll be able to see a breakdown of impressions, clicks, and earnings by Google-certified ad network. To view this report, log in to your account and visit the Performance reports tab. Click ‘Ad networks’ in the side navigation to see which networks served ads on your pages and how they performed. When comparing the performance of different ad networks, bear in mind that some metrics like RPM can be affected by networks targeting certain value impressions. Please note that there is no historical data prior to September 27, 2011.

New interface only, needless to say.

Kind of interesting. Gives me some ideas on which I might wanna block.

Full post here:

[adsense.blogspot.com...]

[netmeg]

Interesting if you sort them in order of clicks... five figures from Google AdWords, and the next highest number is... 3.

[johnmoose]

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System: The following message was spliced on to this thread from: http://www.webmasterworld.com/google_adsense/4380267.htm [webmasterworld.com] by engine - 6:14 pm on Oct 27, 2011 (utc +1)

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I already saw this today in my reports. Now its easier to see which networks are earning the most.

[adsense.blogspot.com ]

[Leonard0]

Now its easier to see which networks are earning the most.

Yes, very interesting to see that a few are paying higher CPMs than Adwords. Hmm...

[foobeans]

Now I can finally test out 3rd party networks.

[azn romeo 4u]

Just checked mine. Anyone else seeing how crappy Adtegrity.com is? I gave them 6000+ clicks in one month! And only made xx dollars. That's some bs right there. Blocking their crappy network ASAP.

[goldenarms]

Glad Adsense decided to add 3rd party networks 2 years ago.

45% of my revenue comes from 3rd party networks, while only 55% from Google.

[azn romeo 4u]

Mine is like 98% adsense.

How is adtegrity working for you goldenarms? I'm wondering if anyone else is seeing the same results with them as I am.

[ember]

99% of my income is from Adsense. Third party are essentially worthless.

[tonyolm]

Wow.. I don't want to waste the space on anything but adsense anymore.

[Sgt_Kickaxe]

I wonder if the other ad networks have the same guidelines as to what is considered a click.

I like the "Advertiser URLs" in the blocked section, you can ad individual display urls to block them, good for when your baby swimwear site gets plastered with voting ads.

[ddogg]

I'm curious as to how many people see high numbers for 3rd party networks. I am seeing very little revenue from 3rd party networks with this report, seems almost pointless to even allow them.

[ChanandlerBong]

can we block all the other ad networks then?

[netmeg]

yep.

Heh,wonder how many people did block them all today now that they can see how they're performing.

[Dot_Media]

FINALLY! a useful tool for advertisers on the content network.

[Sally Stitts]

It is so nice to have this kind of confirmation.
I never did enable them. Now, I am even more glad.
Image/ CPM ads are not for me. CPC is ALWAYS better.

AdSense may want to consider the Chitika tack. If the stats are terrible, just don't give them out anymore. AH-ha-ha-ha-ha.
.

[edited by: Sally_Stitts at 10:49 pm (utc) on Oct 28, 2011]

[goldenarms]

I don't know if it's the same on your screen, but if you go to:

"ad networks" -> Dimension -> "Bid type"

You might see - in my case - that all 3rd party networks operate on a CPM bid basis only. So clicks from those networks won't make a difference to it's respective eCPM.

[thatjen]

Interesting! Almost all of my revenue comes from Adsense, and Adsense has the higest CPC also.

I just noticed something really weird in that report. Most of my ad requests were from Adwords, but I had almost as many from: (Unmatched ad requests). Does anyone else see this in their report? I'm reading up on Unmatched ad requests right now to see what that means and if it's a huge problem.

[thatjen]

I think I figured out Unmatched Ad Requests are for link units that didn't receive clicks - so it's not something horribly wrong.

What criteria will you use to block ad networks now? I sorted by Ad Request RPM (revenue per thousand) and was going to block the lowest-paying networks (maybe the bottom 25% or bottom 50%), but wasn't sure if this was the best strategy.

[Sgt_Kickaxe]

link units generate unmatched requests, likewise they generate a lower coverage rate.

[inbound]

I don't have link usits and have 5% unmatched, the rest are AdWords apart from a tiny amount of others.

Before getting rid of an ad network, or maybe people can report back on this, there's a chance that ads would be unmatched if they were not handed off to another network.

[jpch]

I just blocked Adtegrity. They were way under performing compared to other networks.

[frankbomarito]

My RPM rates are considerably higher for CPMs compared to CPCs but they only account for 23% of my fills.

I recieve about half of my adsense income from that 23% but would be afraid to ban any of them because it may affect the % of cpm ads I recieve.

If you are comparing these CPMs to other networks some adjustments are necessary since Adsense counts ad units that make up a creative rather than the full creative.

I use the following multipliers to compensate for the cpm differences.
728s x 1.7
300s x 1.4
160s x 2.7

[azn romeo 4u]

After removing ategrity for 3 days, earning down 25%. Put it back 2 days after earnings back up to 100% plus 10-15%. Even though adtegrity had a crappy rpm, why did it effect my earnings that much?

No clue, but for now, gonna have to leave them in there.

[tonyolm]

So is 3rd party tend to only be CPM not CPC is there a way to change that?