Forum Moderators: martinibuster

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I am Chinese,I have a question.

About English ADS on Chinese sites

         

ent100

9:02 am on Nov 27, 2004 (gmt 0)

10+ Year Member



Hi everyone here!I am chinese,I am also interesting in Google Adsense.

We Chinese webmarters are discusing a question these days ,It seems that clicking English ADS,or non-chinese visitors could give you more money.

I don't know that do you understand me .I just want to know what about you.THX

RonPK

10:40 am on Nov 27, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hello ent100, welcome aboard.

I don't think that all English language ads pay more than all Chinese language ads. Some probably do, others don't.

AFAIK earnings don't vary according to the location of the visitor.

ent100

11:33 am on Nov 27, 2004 (gmt 0)

10+ Year Member



Thank you!you are nice!:)

blue_eagle

9:08 am on Nov 28, 2004 (gmt 0)

10+ Year Member



it does vary a lot.

Here is a quick summary of my 100 clicks for one of my sites.

30 clicks from asian countries. $9.00
20 clicks from european $15.00
50 clicks from n.america $80.00

there is a lot of difference on pay depending on person's country and it makes sense since people don't want to pay for the countries those living standards are way low.

RonPK

12:05 pm on Nov 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



blue eagle, you obviously have better stats than I do. But does EPC for one specific ad vary according to location? For example: bluewidgets.com has an ad on my site; do I earn more per click on that ad if the visitor is from Europe then if he/she is from Africa?

zhenghua

4:24 pm on Nov 28, 2004 (gmt 0)

10+ Year Member



"Geo-targeting" plus potentially higher "conversion rate" by countries/regions made the "smart pricing" sense, that's AdSense.

blue_eagle

5:17 pm on Nov 28, 2004 (gmt 0)

10+ Year Member



Yes Rin,

It does vary a lot I noticed this all the time and even though I don't like it it makes sense.

Actually, sometimes when I consider myself as an advertiser why would I pay the same price to a country whose dailt personal daily income is worth my "one click" If I pay x amount for each click that means i would expect 5x - 10x from sale. Now think a person who makes x amount a day and barely lives, would he pay 5x for any good or service.

Also, there is another concept that some international ppl click on ads when they want to exit from the page they just see a link and click on it.

Personally, I only advertise for couple #*$!rties since their conversion ratio is much better than other countries advertisers have an option to advertise for specific countries. When they want to advertise for more countries than adsense's smart pricing method involves and we get less per click so does adsense but this what makes adwords good for advertisers.

HTH

martinibuster

5:24 pm on Nov 28, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



hehe. It's not "smart pricing." It's called advertisers setting a price relative to the competition for those bid terms.

In Spanish speaking markets, German speaking markets, French speaking markets, and even the UK market- the bidding competition is not as strong as in the United States market. Hence, it's less expensive. As an advertiser, the clicks cost less outside of the United States (whether it's on adwords or overture) than it does within the United States.

Many advertisers will limit the geographic scope of their AdWords campaigns to their own region because they may not want to ship outside their country, or because they are resellers and limited to a specific territory, product is intended for a US consumer, etc. Thus, advertisers in the United States may limit where their ads are shown to only the United States- where the higher AdWords CPC (and by extension, AdSense EPC) is.

Naturally, your AdSense earnings are subject to the influence of geotargeting. If your website has more visits from the UK, then it's likely it's showing ads that are priced relatively low by UK advertisers, which will effect your EPC.

zhenghua

8:02 pm on Nov 28, 2004 (gmt 0)

10+ Year Member



Martinibuster, since you're a moderator, you are closer to the Truth, I learn a lot from your post, and it really makes sense, thank you.

RonPK

12:43 pm on Nov 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Interesting, interesting. Didn't know all that. Thx.