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I have never enabled Google Certified Networks.
ALL CPC ads, which pay far more?
Yes, I was researching some information relating to the building industry earlier that day but I was not looking to buy any building products at all.
But I have heard negative accounts from non web workers about the ads following them around.
If IBAs are crowding out ads that would be clicked on, even if the eCMP his lower than the CPM price the IAB is bidding, then it is possible to lose the greater earnings we could have received from the clicks than from the impression based IABs shown on the site.
I believe the algorithm for Interest Based Ads has room for improvement. Is it possible for an advertiser or publisher to lose money because of those bugs?