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Starting in October, the +1 button will begin to appear on display ads on your site.
Although you won’t receive any revenue for +1 button clicks, ...
If you’d prefer not to allow the use of +1 features and social annotations on display ads on your pages, you can opt out starting today by signing in to your account at google.com/adsense.
Doesn't makes sense. Even + button doesn't look better than 'Like' thing. Do they don't have belief in page-rank system now?
In the next month, we'll introduce the +1 button and personal recommendations to display ads. The +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats -- image, animated gif, and Flash. +1s will be one additional signal to help determine an ad's relevance and we'll continue to show the ads that will generate the most revenue for you.
We previously launched the +1 button on Google search and for publisher sites to make it easier for people to share and discover content across the web. Soon, your users will be able to endorse specific ads and make the ads more likely to appear to their social connections. We believe that these recommendations could help your readers notice ads on your site more, leading to higher returns for you over time.
Do they don't have belief in page-rank system now?
but they don't believe in measuring the value of a page on its own merit anymoreYes, looks like they realized that (they see all data and statistics behaving in abnormal patterns).
They are afraid of Facebook. Very afraid.Afraid, desperate and restless. Facebook is much better then Google plus programs presently but AdSense will continue to get better and better is what most of us expects at least. If it gets worst or doesn't keep growing, then it is a dramatic mishap for Google.
To opt out of +1 features and annotations:
Sign in to your AdSense account.
Visit the Allow & block ads tab.
In the left panel, click Advanced settings.
Select either Content, Mobile Content, or Mobile Content Apps from the Product drop-down.
Click the block button in the Social Ads Preference section.
The ad review center is no longer available in this interface. In the new AdSense interface, you'll find a faster version featuring the ability to search and an improved design. Try it now.