What is RPM, besides Revolutions Per Minute?
I've never heard of this metric before.
Is it Revenue Per Thousands of Impressions?
Is it similar to eCPM - Cost Per Thousand Impressions?
What is the formula?
It is difficult to buy into your statements, when you use an undefined metric. EDIT: SORRY.
I just checked the NEW system. I don't use the NEW interface, where all is made clear (almost).
The NEW INTERFACE uses -
RPM = (Estimated earnings / Number of page views) * 1000
The OLD INTERFACE uses -
eCPM = (Earnings / Impressions) * 1000
I wonder why they changed this. Can anyone guess?
For one thing, page views and impressions are not always equivalent. Some page views don't get impressions.
Also, how are "Estimated Earnings" and "Earnings" different, as far as the formulas are concerned?
[edited by: Sally_Stitts at 7:16 pm (utc) on Aug 15, 2011]