Forum Moderators: martinibuster
Is it true search engine traffic pays more? read about it long time back in some thread but wanted to know if you people got any experience on this. must be some way like search engine traffic converting in to more sales etc.
Any one observed anything similar?
search engine traffic users might consider your ads as just another step they have to take to get to their desired destination.
Repeat visitors know your site and its content, know where the ads are placed so tend to ignore them and are back to your site probably because they like the content (and not for the ads)
That really depends on your site. On a travel-planning site like mine, for example, readers are researching ways to spend their money--and repeat visitors are more likely (not less likely) to click on ads as they progress from "Where do I go?" to "How do I get there?" and "Now that I'm going there, where do I stay?" The same is likely to be true of a product-review site, where (for example) a reader might visit a digital-photography site to learn about types of cameras, build a list of choices, narrow that list, and make a purchase decision on his or her final visit.
Also, don't forget the "trust factor." Some people prefer to buy from known sources or from vendors who advertise in trusted media. (Remember "Advertised in LIFE" or the GOOD HOUSEKEEPING Seal of Approval?) Not everyone is willing to entrust his money or credit-card number to a random site on a Google SERP, especially when making big-ticket purchases.
Others have told me it is impossible, but I think that G knows where the visitors are coming for and pays more for search traffic.
Why would Google do that, when it can use conversion-tracking data to get a more accurate picture of what clicks from a page are worth?
