panda effects: traffic down, ecpm up

earnings perform better; almost offset traffic loss

[dibbern2]

Is anyone else out there with a mixture of sites --some whacked by panda, and others not-- recording higher eCPMs and/or ctr's in both the winners and losers?

I'm down about 30% in traffic accross my total stable, but back to almost 90% in daily earnings.

A guess: panda is sending me less, but better qualified viewers. If so, panda isn't the disaster many people claim.

Don't flame me; I admit its just a guess at this point.

[thatjen]

I have three sites in three different genres, and the traffic has been slowly rising, and after a brief downturn from the first Panda, my traffic (mostly from search engines) is better than ever. My CTR, however, is down by 30% since Panda struck, and my eCPM is down about the same. And on days where the CTR is better, the pay per click gets worse, and vice versa - I can never get any traction. Or if I have an especially high traffic day (from search engines), then the CTR or pay per click is worse, so the extra traffic doesn't do any good.

[HuskyPup]

Abysmal since Panda 2.1... the following is the percentage comparison from 6th May to 10th July v 1st Jan to 5th May:

Impressions 74%
Clicks 54.54%
CTR 67.57%
eCPM 62.5%
Earnings 51.28%

A total and utter Pandaster insofar as I am concerned. When I find the time, in very short supply right now, AdSense will be gone.

[netmeg]

I've heard that about other people, but with sales conversions, not AdSense (less traffic, more conversions)

[dibbern2]

Now that I've had a chance to review my stats, I'm seeing big increases in long tail terms on my sites that got the panda curse. It follows that long tail traffic is going to be more qualified than generic one-word terms. This could explain the increase in AS performance.