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Forum Moderators: martinibuster
joined:June 3, 2007
About two or three months ago
I don't understand the logic behind IBAs. If I am on a shoe site one day, does that mean that I am still interested in shoes the next day? Maybe but also maybe not, especially if I bought the shoes I wanted yesterday. If I am now on a travel site, why would I want to see shoe ads? Makes no sense to me.
This becomes a form of harassment, and leads to more ad blindness and higher bounce rates.