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Background color for ads

Is white the best bet?

     
11:17 am on Jun 7, 2011 (gmt 0)

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I have recently redesigned my website. The new design has a light grey background for the main post matter. I matched the Adsense ad to the color and gave it the same background. However I have noticed that the CTR has dropped considerably with the new format.

Is it that Adsense works best with a white background? Or is the general rule even for websites - where white is the universal choice for background.
2:03 pm on June 7, 2011 (gmt 0)

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There isn't an answer that works for every site. It depends on your site, your niche, your users, how you blend the ads with your site, the size - all you can do is test various things to see what works best. And it doesn't even have to be consistent - on one of my sites, a 468x60 with a white background and blue or red text works best, while on the very same page, the 160x600 works better with a light blue background than a white one.