AdSense Reporting Change

[netmeg]

According to this article 0n Search Engine Roundtable, AdSense has changed how they do reporting on or about May 14. Might explain why some of are seeing amounts fluctuate from time to time.

You might see fluctuations in earnings reflected in your Performance reports due to the lag between gross click counts and invalid click detection. Total clicks are reflected quickly and then adjusted downward for any invalid clicks, which take longer to process.

After clicks occur, estimated earnings are increased based on these recorded clicks. However, processing for invalid clicks is completed after this initial estimate, and the corresponding earnings might then be revised downward in your reports.

This behavior is noticeable mostly for accounts with low traffic volume or a high proportion of invalid clicks.

Please be assured that after these initial fluctuations, earnings eventually stabilize, and earnings are computed in the same manner as they were prior to this change, which was effective beginning May 14, 2011. Note that finalized earnings, which are reported at the end of every month, might also reflect further adjustments.

[seroundtable.com...]

[WordsnCollision]

This explains why over the past couple of weeks when I've refreshed my Adsense page, occasionally both eCPM and estimated revs dropped. Never saw that before, going back 4+ years.

[Play_Bach]

Good catch netmeg. Thanks.

[HuskyPup]

Strange, I had always thought it was done like this...or have I been dreaming again?

[netmeg]

I always suspected as well, but I'm assuming they made some change somehow, or they wouldn't have bothered announcing.

[TerryZule]

We can thank all the crap MFAs and the fraudsters for that. I guess the Adsense team has to have a really close look at all of our clicks before they finally make a call on their value.

At least since we got rid of all the PPC traffic we have not lost a single penny to invalid click claw-backs. Pathetic that Adcenter would allow scum-bots to deliver their customer traffic.

But something is up with Adsense, because they are getting cheaper and cheaper as our traffic grows higher and higher.

I sometimes swear they have a "socialized revenue" built into their system so that you are always being kept down in order to share revenue with other publishers - so when you start really growing your traffic, they start paying you less.

And there is only one solution then right......keep going until you have so much traffic it doesn't matter how cheap they get, you're still making solid cake.

[andrewshim]

Strange, I had always thought it was done like this...or have I been dreaming again?

I always suspected as well, but I'm assuming they made some change somehow, or they wouldn't have bothered announcing.

I may be mistaken, but I thought before this, unverified clicks were NOT reported UNTIL after the verification process ie. appearing as (part of) click dumps. From this report, it would seem that the opposite happens - ALL clicks are initially reported, then deducted if found to be invalid.

[zeus]

invalid clicks how is that possible, is a user halfway changing hes mind when clicking or is there a punk that clicks around be cause he dont get that its a ad