For the past 8 months, my sites (totally 5) have been steadily increasing in traffic as well as adsense earnings. I had reached a monthly income of $1000 uptill last month (April). On adsense, I have been getting like 2500 impressions daily and CTR was around 5% to 6% daily. Income had reached something around $30 to $40 per day.
I was using two 300x250 ad blocks injected in the content in the articles along with two link ads, one just below the post title and another in the footer of the post. 90% of my earnings was coming from the injected 300x250 ad units within the content.
Now on April 25th, i received a warning mail from google asking me to change the ads positioning as it was against TOS to fool the visitors in clicking the ads. Since the link ad below the post title was the only one looking like that, i took it off. Anyways that " 468x15 link ad block" did not give me any CTR or clicks or earnings.
But from the very next day, CTR of my sites dropped and CPC too dropped. The same sites that were making between $30 to $40 per day are now making $6 to $9 per day. CTR has dropped from 5%-6% to 0.5%-1%. CPC has reduced so much that now i get clicks that are worth just few cents.
Does removing one " 468x15 link ad block" have so much affect on my earnings even though that ad link had nearly zero earnings previously? I don't think so.
Or is it that Google after giving warning must have changed some algorithm for my sites to go back to its initial stage of earnings? i am just confused whats wrong guys! Can you people help me understand this.
Note: Please keep in mind that 90% of my visitors are from search engine and that my traffic has not changed at all, rather it increased this month.
I also observe irrelevant ads appearing on my sites now. Should i ask Google to look into my sites?
Plz advise guys.
[edited by: martinibuster at 8:13 pm (utc) on May 13, 2011]
[edit reason] Removed site review link. [/edit]