AdChoices?

What happened to "Ads by Google"?

[Play_Bach]

I just noticed in my Large Rectangle that the "Ads by Google" text has disappeared and has been replaced by the text "AdChoices" followed by a triangle/arrow icon - anybody else seeing this?

[robzilla]

We'll soon start to change our in-ads notice icon to a new icon that expands to an "AdChoices" label. These notifications were developed by the online advertising industry’s Self-Regulatory Program for Online Behavioral Advertising to more proactively give users notice and choice about the ads they see.

Inside Adsense Blog: New in-ads notice label and icon [adsense.blogspot.com]

[Play_Bach]

Thanks robzilla, I missed that announcement.

[Play_Bach]

Looks like Google is still testing this as my site now shows the usual "Ads by Google" text. Had the best earnings day since April 19th yesterday - if it's because of the new format, well then, I'm all for it! :-)