Filtering and Effect on Rev

[ned911]

I've noticed a lot of shopping.com, ebay and yahoo ads showing up on my site. Has anyone filtered these out? if so was the effect on ad quality and revenue positive or negative?

Ned

[davelms]

I noticed them on mine - aff to ebay primarily - and (caring equally for site aesthetics and not just monetary gain) I hate the sight of them... some don't even make sense in English language structure, why anyone would want to click on them I don't know. Like offering x as an affiliate to a section on ebay when x isn't a noun or a verb describing a service? I've seen better, more appropriate, readable ads, and even if they pay less I'd rather them appear instead. Sorry did that sound like a newbie styled rant :)

Anyway, to answer the question, I don't know what effect it might have because I've only recently started looking at Adsense for my site, hence why I'm here really for some support...

... I cannot filter them because they are all more than 64 chars in length. And vary in content. I was going to ask if asterisk wildcards work, because they all seemed to be have the same domain. I've tried it and Adsense didn't throw up an error, but will it work?

I hope you don't mind this being tagged onto your original question, my question seemed somewhat relevant?

[linear]

I filtered them out of my sites for the reasons you'd expect. I am looking out to protect the image of my site. If there's a detrimental effect in the revenue column it's too small for me to be concerned with. YMMV.

Blocking them is working pretty well in my case, I have a single digit number of block list entries FWIW.

[helleborine]

I did it and revenue went UP, not down.