joined:Jan 17, 2011
I would totally have agreed with you, even just last year, and especially 18 months ago. But Ad blocking software is now moving beyond the 'Early Adopter' tech savvy stage. It is increasingly easy to add a plugin in to Browsers, and more people are doing it. Top publishers have already moved to act and are already ahead of the curve, they all run at least one <noscript> ad in the premium ad location.
The internet is heavily polluted by Advertising on very poor quality sites (and I am not just taking about MFA sites, an e.g. is the Daily Mail Newspaper, who run about 13 ads per page on fluff journalism pieces, its horrendous). I use an Ad blocker, and I'm a Publisher!
Do you blame people for blocking Ads, no, there is so much 'cr@p' out there that it is inevitable that more people are going to find a way of filtering this annoyance out.
But I only run two ads on a page (sometimes three) and NEVER in the content, one ATF and one BTF, I do not annoy my visitors, as any good publisher should do, but I am suffering because of the idiotic actions of the majority.
But yes, no scare stories from me, as of right now, with this problem under 10% it is something you can put on the back burner if your target audience is not tech savvy ... and by the time it is a problem, if you are not running Direct Advertising, Google Adsense will roll out a fix for it ... whatever shape this may take.