I don’t want to be a clone of my competition…
No more than anyone on the high street ostensibly wants to be a clone of a store further along however the other store may have some unique industry information if they have been around for a long time...and wouldn't you prefer to be situated next to/close by a McDs if the opportunity were offered?
Probably not if one is a high-end jeweller or tailor yet money is money although two long-established high-class, bespoke tailor shops have closed down in my town this month through:
a) Lack of trade
b) Children not interested because it's boring and not exciting enough! I think that's another description for not being allowed to play games and do social networking at work maybe?
Next month I am in Germany for one of our trade's biggest global fairs and I shall be seeing many of the 1,600+ exhibitors and talking to them about real world business as well as their on-line presence. Believe me or not if you want to however in 99% of cases companies will be sending their "web-experts" to talk to me since nearly all of them have no in-house experienced people.
Can you imagine what that is like, trying to talk to many different "SEO" people in different languages about the more intricate parts of my widget industry when they do not even understand the basics of the widgets?
Most of them couldn't care less about the widgets, all they want to do is claim they work in computers/www/webdesign/insertfancytitlehere, and get away with producing something with the least energy exerted for the maximum amount of money...ok, we'd all like to do that but the reality is some of us HAVE to work otherwise the ship would sink or no widget products would be made.
The point I'm making is that some people relish learning from others and will profit from it, some will see a great and easy way for themselves to scam a load of naive people however, and I bet this is easily in the majority, most couldn't care less and so long as the monthly pay cheque is there are simply not interested in their employer's business...and for those who do run their own businesses some simply may not understand the "pros" just because they're not on the same level and may never be because they didn't, not through their own fault but unlike many here, learn from the very beginning of the www.
It's been a game of catch-up for years for many IMHO.
Ok, I'm not a normal AdSense publisher however I'm fairly sure someone else out there is in a similar situation?
<hmmm...end of a little rant I suppose?>