Good adsense page structure

[dertyfern]

I'm fairly new to adsense and have been struggling as of late with adsense. I placed some code on a well-trafficked site (.net, c#, mysql) and can't seem to get many ad impressions--in fact I mostly don't see ad units appear when visiting the site.

The topic is very popular and a competitor site seems to have no shortage of ads appear on his/her site.

I'm wondering if there are any issues with page structure in my situation that I've negated? Is there such a thing a good adsense page structure?

[wyweb]

Is there such a thing a good adsense page structure?

I tend to prefer above the fold.

[Karma]

Firstly, I'd say make sure your pages have real (text) content, then make sure your pages are W3C compliant (see [validator.w3.org ]).

Then take a look at section targetting (see [google.com ]).

You'll also want your page titles, descriptions and headings to describe the page's topic - these are all things Adsense looks at to match relevant adverts to your content.

[ken_b]

If by page structure you mean layout, here is the Heat Map for regular content pages that Google has used as a positive reference before. I think there is a separate heat map for forum pages.

Heat Map [google.com]

I've done well on most of my pages with a single 300x250 ad block just above the fold, but below the main content on my pages. I also have a 160x90-4line adlink unit in the left column on those (3 column) pages, that column has a head line followed by a coupe of sentences of text and then the adlinks unit.

On other pages I've done pretty well with two ad blocks. A 120 x600 on the left column and a 160 x 600 in the right column.

The main content on most of my pages is in the center column, usually with a headline and a few introductory words (couple of sentences) under the headline.

On longer article type pages you might try an ad block under the last of the main content, that can work really well.

[dertyfern]

Really good stuff guys! Lots to read up on. I appreciate the info.

Just for clarity, is there a general guide to what the ideal amount of minimum content on a page is?