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Google Ordered To Disclose 'Parked Domain' Metrics

and smart pricing



4:47 pm on Apr 8, 2011 (gmt 0)

The marketers alleged that such pages are low-quality and yield fewer purchases or other conversions than ads that appear on Google's search results pages. The marketers also said they believed that clicks on ads on parked domains "were unlikely to lead to desirable business outcomes, and that placement on such pages could damage their brands."

Google counters that parked-domain ads "perform as well as or better than ads on Search and Display Network sites." The company also argues in court papers that it didn't mislead or harm any of the plaintiffs by placing their ads on parked domains or error sites. Google recently lost a bid to dismiss the lawsuit before trial, which means the marketers that are suing can continue to gather evidence in the case.

So, why are the domain owners getting 0.02 or so a click since 2007-2008 then, if results are the same? Who is keeping the difference and why?


5:53 pm on Apr 8, 2011 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Who says domain owners are get $.02 per click?


10:52 pm on Apr 8, 2011 (gmt 0)

remember when i first realized my ads where showing on parked domains.

parked domains + adsense encourage fraud.

a domain that was basically the same as mine with adsense, and at the time they were bidding using adsense "arbitrage"

I had to google to find out how to block. I always wondered how much did i lose to these scam park domains.

I hope they start this class action suit. park domain should have been highlighted, or blocked by default.


12:25 am on Apr 9, 2011 (gmt 0)

"Who says domain owners are get $.02 per click? "

Maybe not all are getting exactly 0.02 a click but earnings have fallen of a cliff.


7:20 pm on Apr 9, 2011 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

True, but it depends on the niche and where you park them.

Also, believe it or not, I have a couple of clients where parked domains actually send traffic that converts into sales.


11:53 pm on Apr 12, 2011 (gmt 0)

Just a couple of quick comments since I get the impression that Barry hasnt logged into his AW account in a while.

"What is funny to me is that Google claims these ads "perform as well as or better than ads on Search and Display Network sites." If they do, why not share those details with those paying for those ads?"

First, Google is sharing that data with those paying for those ads (the advertiser running an ad on the parked domain, the AdWords user in other words). Always have, as far as I know.

It is right there in the AdWords user interface. Just log on and check your Networks tab and see where your site has been generating ads. Now compare parked domains to other sites.

Second, if you are suggesting that Google share data from advertisers with other advertisers without prior consent, me personally, I think I smell a lawsuit. Any and all information about the performance of ads is confidential information. Would you want your bank to tell your competitors what your balance and credit line is?

"The court ruled Google has to share metrics that show the quality of sites with these ads on them, including conversion scores and "smart pricing" discounts for the ads."

How are they going to use the "conversion scores"?

(What is a conversion score, by the way? Is it what you get if a conversion rate and a quality score made love and got pregnant together?)

If "conversion scores" means conversion rates, then it is an absolutely positively pointless and utterly useless number when you look at it across several accounts:

- Different advertisers define a conversion differently. So you are comparing apples and oranges.
- If an advertiser allows several payment options, one of which directs to a third party site that does not let them implement the conversion tracker, you know there will be under-reporting of conversions
- If your site has usability issues it wont convert, no matter how much Flash and Comic Sans you use to solve the problem.
- If you used an intern as a programmer creating your site, dont be surprised if it doesnt work perfectly and reduces your conversions.
- If you advertise hotels and direct users to a page selling dog food, blame yourself for low conversions.
- If you put your conversion code on your ads landing page, God bless you, your conversion rates are truly divine.

If parked domains work or not... or what kind of parked domains convert... I wonīt comment... but the less competition there is on the placements that work, the better. Letīs just say Google favors those who do their homework.

There are a lot of areas where Google is a huge pain where the back changes name, parked domains is not one of them.

Have a good one!

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