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Adsense earnings April 2011

discuss the earnings trend this month

     
11:33 am on Apr 1, 2011 (gmt 0)

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I am having a blockbuster start to this month first day, I think its too early to make a call.
11:42 am on May 1, 2011 (gmt 0)

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Pretty much as I expected with Easter, weddings plus public holidays and although I was slightly ahead of 2010 until 21st April I ended up 3% down which was better than I forecast.

Thanks to the new country performance reports I can see my biggest reduction was actually from the USA and only Good Friday and wedding day seems to have affected my UK earnings which rather surprised me.

Surely we should get a solid 4 weeks earnings out of May?
11:50 am on May 1, 2011 (gmt 0)

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I'm 50% down on April last year with a 15% increase in traffic. I have to say that just one of my affiliate programs is making almost twice as much as google is on my sites. I'm removing the google for search box because they are useless and my users hardly use the facility.

It is mid-day here in the UK and 1st May has started as disasterously as the same period of time in April, so i'm not particularly optimisitc about the month of May:-)
12:12 pm on May 1, 2011 (gmt 0)

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> Surely we should get a solid 4 weeks earnings out of May?

One can only hope HuskyPup!
12:28 pm on May 1, 2011 (gmt 0)

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Friday was surprisingly okay, about a third what it should be, but given recent events I can live with that. Yesterday was a complete washout though and today isn't looking any better. Looking for some temp work next week because I can't survive on AdSense any more :-(
1:10 pm on May 1, 2011 (gmt 0)

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Play_Bach

Thank you for your kind words. Likewise, I am sorry to hear about your circumstances.

During Nov 2010, Jan and early Feb 2011, I would say that traffic was quite strong, although traffic around Christmas to the new year was slower than most years. Earnings had declined suddenly from about Nov 2010, so at this point there wasn't any correlation with traffic volume and earnings as far as I can see. Traffic during the second half of Feb started a decline in the order of 20-25%.

Traffic for the most part of the mid Feb to March period was a somewhat volatile whilst the overall trend did regain some upward momentum again with alternating weeks of good and less than good traffic. I would say that one of the biggest changes over the last few months is the shuffling of search terms visitors are landing with. Interestingly enough, I have also noticed that over this period the proportion of visitors from the USA and Australia have decreased somewhat in favour of visitors from countries such as India.

I am not sure when Panda first made it's d├ębut But I am guessing it wasn't around November 2010. In case I may be in error, I would be interested to know if it actually did start rolling during this period.

[edited by: Scurramunga at 1:29 pm (utc) on May 1, 2011]

1:21 pm on May 1, 2011 (gmt 0)

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I would say that one of the biggest changes over the last few months is the shuffling of search terms visitors are landing with.

I've been thinking along similar lines, but lines having little or nothing to do with Panda and more to do simply with Google's layout changes:
[webmasterworld.com...]

If Google chooses to put it's ads and properties in the best spots on the page (that just happen to be where search returns once were!), then it's really not all that surprising that sites like mine that had benefited from the better placement in the past now would not.
1:46 pm on May 1, 2011 (gmt 0)

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Play Bach,

Yes that thread you linked to and the observations you reported does make a lot of sense and reading other reports I think many other webmasters share similar concerns.

As someone pointed out on another thread; In 2005 there were concerns that Froogle was displacing first page search results, but now with Froogle gone, there are a lot of other ads and properties to contend with. Google Places has had a few mentions also, I have noticed.

I wonder if the returns for a search made by a user within the USA result in organic search results being displaced to a larger extent than a search made from an ip within India say.
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