what's your most profitable ads format?

[zozzen]

In one of my websites, i recently put a graphical Leaderboard (728 x 90 - a long banner) on the dysfunctional main page where only 1% people go to my site through this page.

Having said that, the click-through rate for this graphic banner is 3.62%, resulting in 15% more revenue.

Comparing to other text ads that yield only 0.24% CTR, the graphic banner seems to be great, despite disturbing.

Do you also have similar experience with graphic ads? I'm thinking if I should put it on every content page - just not sure if my users like it or not.

[CMidd]

I found that 300X250 text perform the best.

It also depends on the location in which you places it. it's it around the folder before content?

[johnmoose]

My linkunits and skyscraper used to perform good, but nowadays its the leaderboard and the 300x250 for me.

[nick28]

For me, fullbanner(468x60) works best.
I have tried leaderboard, skycraper and 300x250 at every placement on my pages, but earned less than fullbanner.
It is weird, but true:-))

[GreenDog18]

Large Rectangle (336x280) After the first paragraph of text and another one after the 7th paragraph of text.