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what's your most profitable ads format?

8:16 am on Mar 20, 2011 (gmt 0)

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joined:July 8, 2007
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In one of my websites, i recently put a graphical Leaderboard (728 x 90 - a long banner) on the dysfunctional main page where only 1% people go to my site through this page.

Having said that, the click-through rate for this graphic banner is 3.62%, resulting in 15% more revenue.

Comparing to other text ads that yield only 0.24% CTR, the graphic banner seems to be great, despite disturbing.

Do you also have similar experience with graphic ads? I'm thinking if I should put it on every content page - just not sure if my users like it or not.
10:26 am on Mar 20, 2011 (gmt 0)

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I found that 300X250 text perform the best.

It also depends on the location in which you places it. it's it around the folder before content?
2:50 pm on Mar 20, 2011 (gmt 0)

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My linkunits and skyscraper used to perform good, but nowadays its the leaderboard and the 300x250 for me.
2:59 pm on Mar 20, 2011 (gmt 0)

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joined:Oct 20, 2010
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For me, fullbanner(468x60) works best.
I have tried leaderboard, skycraper and 300x250 at every placement on my pages, but earned less than fullbanner.
It is weird, but true:-))
3:28 pm on Mar 20, 2011 (gmt 0)

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joined:Mar 6, 2011
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Large Rectangle (336x280) After the first paragraph of text and another one after the 7th paragraph of text.