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Google Split Testing Adsense

     
11:51 am on Mar 16, 2011 (gmt 0)

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a few days ago after i noticed a drop in my Adsense earning I've been watching my sites "looking for new advertiser, non relevant ads, or anything that could explain the issue"

Since I been watch my site and ads I noticed google has been playing around with the format of text ads.


A typical ads would run like

Heading
Text 1
Text 2
www.Url.com

All aligned to the left on a typical 300X250.

Now I'm seeing on occasions

Heading
www.Url.com
Text 1
Text 2

OR

Header
www.url.com
Text 1
Text 2
All text centered


OR

Header
Text 1
Text 2
www.url.com
all text center


OR

Heading + Text 1
Text 2 + www.url.com

?

I'm also noticing an change in font style and text.

Is anyone else noticing this?
11:58 am on Mar 16, 2011 (gmt 0)

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I'm not blaming this on drop in earning, just asking.

king of looks terrible with my text aligned left and adsense centered text in the middle.
12:12 pm on Mar 16, 2011 (gmt 0)

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WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

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Someone else mentioned this the other day. Sounds like they are testing different formats.
12:17 pm on Mar 16, 2011 (gmt 0)

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Lame_Wolf your right. other thread is here [webmasterworld.com...]

could this be affecting CTRs?
12:35 pm on Mar 16, 2011 (gmt 0)

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WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

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could this be affecting CTRs?

I've no idea. I haven't had a bad day at all this month to say otherwise.
2:09 pm on Mar 16, 2011 (gmt 0)

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They're always trying something, yesterday I saw the smallest readable font in a 728 leaderboard, it only took up half the space.
4:25 pm on Mar 16, 2011 (gmt 0)

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a warning before test would be good. testing could impact earnings on the publisher side.

on the changed ads it looking totally out of place.
7:41 pm on Mar 16, 2011 (gmt 0)

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The variation you noticed is part of normal and ongoing testing we perform to improve our ad formats. They only run for a very short amount of time and are only shown to a very small percentage of your users.

Our engineers are always closely monitoring the results of our test, and any variations should impact only a small percentage of your impressions.

Thanks!
ASA.