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Visitors clicking multiple ads



3:45 pm on Mar 8, 2011 (gmt 0)


In order to better serve the sites that google advertises on mine I ONLY show ads to SE visitors only. I have noticed SE visitors clicking on multiple ads. Mostly just clicking on two ads but this morning I noticed one SE visitor that clicked on 4 ads. He visited 5 pages and was on the site for 5 mins. I would say 95% of the people who click on my ads are from google search.

Is this normal in Google's eyes? Do I need to report this?

I want to create the best possible environment for the business google puts on my site.


5:03 pm on Mar 8, 2011 (gmt 0)

5+ Year Member

Seems normal enough to me. I think that the average visitor tends to only click on 1 ad, although I've seen many cases where 2-4 ads are clicked by one visitor.


5:16 pm on Mar 8, 2011 (gmt 0)

Is this normal in Google's eyes?


Do I need to report this?

Nope...the most I have ever experienced and was paid for from one visitor was about 24 clicks...unfortunately the EPC was rather low!


5:31 pm on Mar 8, 2011 (gmt 0)

Thanks for your replies.

@tristanperry - 1 click seems like the average for me also. I would say that I get a couple people a day that click on two. This is the first time someone has clicked for.

@Both - Thanks for your responses. I want to make sure I always keep my account in good standings.


8:36 pm on Mar 8, 2011 (gmt 0)

Where can you see mates, how many clicks has made a visitor?


2:06 am on Mar 9, 2011 (gmt 0)

I use Google Analytics to monitor my clicks throughout the day. You can narrow it down by keyword or location.

I try to go on a couple times a day to monitor my clicks to make sure I don't see anything odd.


4:26 pm on Mar 9, 2011 (gmt 0)

10+ Year Member

It appears normal but you never know. Nobody but Google knows. 3 1/2 times that amount could be seeing as normal as it has happened to me in the past. Google is the one with data so all we can do is hope it is not click fraud. And I wouldn't contact Google for anything Adsense. People have gotten their account canceled after review "to protect the advertisers".

[edited by: cien at 4:40 pm (utc) on Mar 9, 2011]


4:33 pm on Mar 9, 2011 (gmt 0)

Nobody but Google knows.

It all depends how many sites one has and how one sets-up channels. I can see such things very clearly on low-trafficked specialist/niche sites.


10:03 am on Mar 10, 2011 (gmt 0)

That's just really good ad targeting.

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