steady drop in EPC over the last 6 months

[ignatz]

I've stopped looking at day to day fluctuations, but here's some data that is worrying:

Apr 2004 : X clicks = Y dollars
Oct 2004 : X * 1.7 clicks = Y * 0.9 dollars

I did not pick the worst months, this is a trend that is slowly but surely declining. In a world where the # of unique visitors to your site has a direct bearing on the bottom line, this means we are working nearly twice as hard to get the same results.

I hope this is an isolated case, but I fear not. If you care to compare, pls post your relative ratios, thanks..

BTW, I have not implemented multiple ad units.

[jonknee]

My EPC has increased slightly. It all depends on your area.

[alika]

From April to October, EPC slid down by 20%, but my revenues increased by 142%. So I'm not complaining: afterall, it is the amount in the check that I cash in the bank, not EPC.

[Rodney]

ignatz, has your actual earnings (in your check) increased or decreased in the same time period?

[ignatz]

Almost the same, a little bit less (about 5-10% less)

[johnwhitesmith]

I get good epc. But thats because I run a site heavy in costly keywords.