How best to get relevant ads on low-textual-content website?

[downhiller80]

I run a VERY popular website. It's in a small niche, but I have near 100% market penetration in that niche.

The problem is (from an adsense point of view) that a lot of pages on the site don't have much "content". They've got plenty of non-text content - tables of data, galleries of photos, etc, but not very much in the way of keywords.

I'll stress again that there's nothing wrong with my site from a user's point of view - it does exactly what they want and it does it very well.... I'm loathe to add a load of meaningless waffle to the pages of my site just to get the ad relevancy up, if I can avoid it..?

Do I *have* to add keyword-heavy text to get the adverts I want? Can I hide it away from the users? I assume putting a paragraph with "display:none" would be seen as being black-hat?

If I *do* have to have the content "visible", can a lot of it be stuffed inside title attributes on links etc? Or does adsense really want to see proper written content that the user can read without mousing over anything?

thanks!

[cien]

I'd put adsense section targeting on the titles. That's all I'd do. Write good titles. Titles attract the clicks; therefore, section targeting should also be wrapped around them. Ignore the rest of the content with adsense section targeting too.

[downhiller80]

Do you mean the title attributes that I suggested (so you're confirming that adsesne pays attention to those?) or are you talking about the <title> tag and/or various <h1-6> tags?

[cien]

<title>Title</title> tag. I am assuming your pages have titles.

Adsense pays attention to any text in your page, but with section targeting you are "suggesting" Adsense what the page is mostly about, which should bring more targeted ads. In your case, I'd implement that if you don't want to add relevant text to each of your pages, which I assume are not just a few...

[downhiller80]

Of course my pages have titles :) I don't want to load the <title> tag too much though, as the site already does fine from an SEO point of view, and I'd rather have clean relevant titles for my users...

TBH today I've added some text into the title attributes of links instead (it's all DB-generated so I don't have to change much code at all to affect thousands of links across the site), and it seems to have noticably improved things already.

[CMidd]

Had this same problem.

this is what i did.

I created a small below the fold text footer containing my keyword and put it at the bottom of all the pages "in italics <em></em> and small <small></small> text". it wasn't spamy just a description of the site with relevant keywords.

Then i used Google Section Targeting

<!– google_ad_section_start(weight=ignore) –>
Images/media etc in here.
<!– google_ad_section_end –>

Then

<!– google_ad_section_start –>
footer text in here
<!– google_ad_section_end –>

Then i visited my site 5 time "refresh" from another browser in private browsing mode

In about 4 hours all of my ads where related.

I also made some of the important keywords bold <strong></strong>.

Hope this works.

[cien]

Of course my pages have titles

There are millions of sites out there with pages without titles:

<title>Untitled Document</title>