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Do You Send Traffic To Ecommerce Or Informational Sites?

         

HuskyPup

9:00 am on Feb 10, 2011 (gmt 0)



This is purely Smart Pricing algo updating blue sky speculation.

My niche products are expensive and bespoke, anywhere from USD 2,000 to 50,000.00 is considered normal for retail sales, however it is not possible to evaluate advertisers' landing pages for successful sales because no one, and I mean no one, in my retail industry can give an accurate price without much further detailed and niche trade-required information.

Do you send traffic to these type of informational sales-brochures sites or to ecommerce sites?

As I wrote, this is merely speculation just to see if there is a common denominator amongst those of us hit this last couple of months?

Did a Smart Pricing update decide that publishers who send traffic to non-ecommerce sites have their click values etc devalued?

Are we getting more discounted clicks because of the type of traffic we send?

Evidentally something happened regardless of what ASA says, any other ideas?

netmeg

4:20 pm on Feb 10, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I'm not sure exactly what you mean by "do you send traffic to" - are you talking about the sites where I display AdSense (no ecommerce) or the companies that are advertising on my sites (probably 70/30 ecommerce/information)

HuskyPup

4:36 pm on Feb 10, 2011 (gmt 0)



Sorry, I mean the sites on which the publisher displays AdSense.

Are the advertisers' sites in general ecommerce or informational?

Does that make more sense?

netmeg

5:43 pm on Feb 10, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Well I do mostly events and local information, no ecommerce (I have ecommerce sites, but I don't put AdSense on them) I get mostly ecommerce ads, but there are also a lot of informational stuff, like tourist bureaus, etc. advertising. I've seen ads for local churches (yep, they're using AdWords to gain members) and in election years, I get political ads if I don't block them. None of those are ecommerce. And I also get ads for brick and mortar local small businesses who might have websites, but don't do ecommerce online.

HuskyPup

6:37 pm on Feb 10, 2011 (gmt 0)



Thanks, that's probably knocked that bit of speculation on the head!