"Keep My Opt-Outs" add-on

Will add-on affect AdSense earnings?

[shallow]

According to the Google chrome web store:

Once you install Keep My Opt-Outs, your experience of online ads will change: You may see the same ads repeatedly, or see ads that are less relevant to you.

Source: [chrome.google.com...]

Firefox and the next version of Internet Explorer are expected to offer similar add-ons.

So can we publishers expect AdSense (and other associate program) earnings to eventually significantly drop?

[incrediBILL]

It's just a cookie blocker, nothing new, people have been blocking cookies for ages.

Stupid people sit and cry that they're being tracked, causing all this fuss, when they could just block cookies like everyone else.

If it's something extra that has to be installed in the browser, most users are clueless about finding it and installing it. Unfortunately for us, Google took a page from the chapter of Android phones and added the Chrome web store that promotes stuff from inside Chrome making it easier to find.

Doubt it'll make much of an impact for now, maybe way down the road.

[incrediBILL]

Another thread on the same topic in the Chrome forum:
[webmasterworld.com...]