Forum Moderators: martinibuster
Customer: One that buys goods or services.
Me: Website owner that sells adspace (via Adsense) TO Google
Google: Ad agency who buys adspace (via Adsense) FROM me
Google is MY customer - not the other way around! - Thats wy I receive checks from Google and dont send checks to Google :-)
More publishers = less money for each of us
Not necessarily. It all depends on your topic and subtopics. Growth in the publisher base isn't uniform across all keywords and categories.