Losing Potential Ad Displays On Non-Flash Browsers

[SirTox]

Why doesn't Adsense kick over and display a non-Flash based ad when the browser doesn't support Flash? Google and publishers alike are losing revenue from anybody using an iPhone, Windows Phone and Symbian devices because the browser just doesn't display the ads when Flash is involved. These devices are also the way everybody's going, so the lost revenue is likely to keep growing.

Mobile ads aren't a solution either as these phones are now capable of displaying full versions of web pages.

-Tox

[HuskyPup]

These devices are also the way everybody's going, so the lost revenue is likely to keep growing.

The second part of your statement may be correct but certainly not the first part insofar as I am concerned!

I'll stay the odd one out and just to let you know it's absolutely nothing to do with age, I simply do not want everything following me about.

[Chrispcritters]

When I visit my site via an iPad is doesn't try to display flash ads, everything works just fine.

[SirTox]

Try from a Symbian device or an Android device that doesn't have flash installed. You'll get a blank ad almost every time.

[Sgt_Kickaxe]

I haven't seen this either but I'm not saying it doesn't. I thought Google ads were javascript based and I didn't know flash had troubles with that.

Have you tried placing a <noscript> ad immediately after the closing adsense tag so that something shows even on javascript disabled browsers? It might work with flash too.

[levo]

They do have javascript, but not Flash. You might be able to target them using DFP using browser/OS targeting.